For a chiropractor, there’s almost nothing more important for long-term success than showing up on the SERPs (search engine results pages) when someone in your area searches for chiropractic care.

The more visible you are, the stronger your local presence and the higher you rank for relevant keywords, the more likely prospective patients will find and choose your chiropractic clinic over the many others in your area.

One of the best parts about local visibility is that organic clicks are free. You’re not paying for people to click a link to your website, you’re simply getting found by the people who are already searching for your services.

Local, organic strategies, like chiropractor SEO (search engine and optimization) and content marketing, take time to start driving results. But when implemented correctly, you can start to see driving long-term results, increasing your online presence and giving you an edge over your competition.

Chiropractor masters local search with SEO and content marketing

One chiropractic clinic learned just how valuable local visibility can be for long-term success.

Over the past six months, they’ve seen hundreds of thousands of impressions, thousands of clicks and dozens of conversions, with the lion’s share of their success coming from organic search.

Compared to the previous 6-month period, they saw a 109% increase in clicks, a 40% increase in conversions, a 28% increase in total ranking keywords and a 15% increase in total ranking pages — all while spending 73% less!

How did they do it?

First, they increased the number of local keywords they were ranking and maximized their organic page performance by including them naturally throughout their website.

Another way they optimized their chiropractor website for local search was to embed a map of their location on their website. This also makes it easier for patients to find their clinic.

Second, they kept their website content fresh and up to date by publishing helpful blogs on a regular basis.

Third, they claimed and optimized their local listings on key directories, like Google Business Profile and Facebook. They also made their listings stand out by adding professional photos and a well-written business description, as well as getting five-star reviews.

Finally, they took their content marketing strategies off of their website by posting regularly on their social media profiles.

Conclusion

People in your area who are actively looking for chiropractic care are highly likely to convert into paying patients. Mastering local search can take time, but organic strategies, like chiropractor SEO, content marketing and listings management, can end up paying off big time long-term.

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Account M1757
Screenshots taken on 3/6/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.