As a photographer, it’s important to make sure you’re getting your marketing message in front of the right leads.

While it’s true that the internet has made it easier than ever to build brand awareness and find potential clients, it’s still important to make sure you’re targeting the right people.

The fact of the matter is that not every photographer lead will convert. And, if you spend a lot of your time and money trying to target and nurture the wrong leads, you won’t get the results you’re looking for.

The key is to create a strategy that targets the right people and helps you engage with them in a meaningful way. One of the best ways to do this is through Facebook advertising.

Facebook allows you to target people based on their interests, demographics and past behavior. This means that you can create ads that are personalized to the exact kind of people you’re looking to reach.

You can also use Facebook’s sophisticated algorithms to retarget people who have already interacted with your content. This helps create a more personalized experience for your leads and increases the chances of conversion.

Combined with an active social media management strategy, Facebook advertising can be a powerful tool for any photographer looking to get in front of and convert the right leads.

Local photographer drives leads with targeted Facebook ads

One local photographer that specializes in newborn and pregnancy photography learned just how much of an impact the right Facebook advertising strategy can have on both driving and converting the right leads.

They’ve only been investing in photographer marketing with us for about six months, but in that time, they’ve seen big results, with hundreds of thousands of impressions, thousands of clicks and dozens of conversions.

They’ve seen their photography marketing performance continue to increase month by month. Compared to the previous 90-day period, they saw a 347% increase in impressions, a 161% increase in clicks and 360% in conversions over the last 90 days.

How did they do it?

To get in front of the right leads and connect with people who are most likely to want or need pregnancy or newborn photography services, they invested in online ads on Facebook and Google.

To maximize their impact, they used Facebook advertising campaigns to build brand awareness, generate website traffic and drive leads.

By using interest-based targeting, they got their ads in front of people most likely to be interested in newborn and pregnancy photography.

They also targeted lookalike audiences, which allow advertisers to reach a larger, more targeted audience by taking an existing audience of customers and finding new potential customers who have similar interests and demographics. This helps to ensure that ads are reaching people who are likely to be interested in the service being offered.

Last but not least, they used remarketing on Facebook to stay connected with people who had previously shown interest in their services by clicking on an ad.

Conclusion

From building brand awareness to staying top of mind with leads and converting them into customers, Facebook advertising can be a powerful photographer marketing channel. But, to make the most of it, you need to make sure you’re targeting the right leads.

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Account M36927
Screenshots taken on 2/20/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.