When it comes to B2B marketing, it’s important to have an effective, well-rounded strategy that covers all the bases. An effective B2B marketing strategy should include a mix of online marketing channels.

Online B2B marketing channels can include website design and development, online advertising, SEO and content marketing, social media marketing and email marketing. Regardless of how many channels you’re using, it’s important to have a cohesive, streamlined strategy.

The right B2B marketing strategy involves driving leads and nurturing them into paying customers, building trust and customer loyalty, staying top of mind with existing customers and maximizing repeat business.

Supplier drives success with a well-rounded B2B marketing strategy

One janitorial equipment supplier learned just how effective the right B2B marketing strategy can be at driving results.

Over the last six months, they’ve seen millions of impressions, tens of thousands clicks and hundreds of conversions.

Each month, their marketing has continued to improve and drive better results. Comparing the past 60 days to the previous 60-day period, they’ve seen a 189% increase in impressions, a 168% increase in clicks and 49% increase in conversions.

How did they do it?

First, they increased their keyword rankings by optimizing their website, including product pages and product category pages, for relevant keywords.

Through website SEO, they increased their organic visibility and page performance, increasing their keyword rankings, impressions and clicks.

Second, they used email marketing to send out valuable content to their leads and customers. Campaigns like these help them stay top of mind with existing customers and drive loyalty and repeat business, as well as nurture leads into paying customers.

Third, they launched a targeted, multi-channel ad campaign across the most popular channels with their customer base — Google, Bing and Facebook.

In addition to getting in front of new leads, they also invested in remarketing to reconnect with people who have shown an interest in their products in the past.

Last but certainly not least, they built an active presence on well-liked social media platforms, helping them connect with potential and existing customers, build trust and drive brand awareness.

Conclusion

Having an effective, well-rounded B2B marketing strategy is important for any commercial business, like a supplier or distributor. Creating a cohesive, streamlined strategy can drive big results, and staying consistent can help you continue to maximize your growth month over month.

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Account M36999
Screenshots taken on 02/14/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.