As a therapist, you understand the importance of getting your name out there and reaching potential clients. With the ever-increasing competition in the mental health field, it’s essential to make sure you are utilizing all of the tools at your disposal to get the word out. One of these tools is search advertising.

Search advertising is an invaluable tool for therapists, as it can help you reach potential clients who are actively searching for help. With search advertising, you can target specific keywords related to mental health and behavioral health services, and display your ad when those keywords are searched. You can also target specific geographical areas to ensure that your ad reaches the right people.

Search advertising can also help you track your results and adjust your strategy as needed. You can see which keywords are working best, which ad copy is resonating and which areas are driving the most traffic and conversions.

The right search advertising strategy can help therapists reach more potential clients and increase their visibility in their community. With the right approach, search advertising can be an invaluable tool for therapists looking to build their practice and reach more people.

Local therapist maximizes conversions with search advertising

One local therapist learned just how much of an impact the right search advertising strategy can have on overall success.

Over the past 180 days, they’ve seen hundreds of thousands of impressions, thousands of clicks and hundreds of conversions.

Compared to the previous 180-day period, they saw a 158% increase in impressions, a 173% increase in clicks and a 97% increase in conversions.

How did they do it?

Not all businesses that invest in search advertising will see their conversions nearly double over the course of a year. This therapist took a few steps to maximize their impact.

First, they targeted keywords that are specific and relevant to their services, rather than broad, highly competitive terms, like “therapist.”

Second, they ran a campaign for branded keywords, allowing them to dominate the search results for their name.

Third, they combined their paid search advertising strategy with their therapist SEO (search engine optimization) strategy by creating keyword-rich content on their website.

By creating landing pages for their search advertising terms, they were able to rank higher organically, while also directing leads to a page with an exact-match message. This increased both their conversion rates and their organic traffic.

Conclusion

The right search advertising strategy can help therapists get in front of leads actively searching for their services online. And, when combined with SEO and content marketing, it can help you maximize your visibility on popular search engines.

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Account M9193
Screenshots taken on 1/30/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.