Most of the time, people won’t convert the first time they see your message, no matter how good it is or how much they want or need what you have to offer.

That’s because it’s the first time they’re being introduced to your brand. They don’t know you yet, and they’re not sure if they can trust you.

The trust and recognition required to convert is built step by step as a new lead makes their way through the sales funnel. To be successful, small businesses need to create a specific strategy for each stage of the funnel, from awareness to purchase.

That’s where having an ads funnel can help.

An ads funnel is a series of ads that target a specific audience at each stage of the buyer’s journey. By mapping out the buyer’s journey and creating an ad campaign for each stage, you can guide new leads through your sales funnel and turn them into paying customers.

Truck lift manufacturer drives conversions with a Facebook ads funnel

One Marketing 360® client — a truck lift manufacturer — learned how big of an impact an effective Facebook ads funnel can have on conversions.

Over the past 30 days, they’ve seen tens of thousands of impressions, thousands of clicks and dozens of conversions, with much of their website traffic coming from Facebook.

Compared to the previous 30-day period, they saw a decrease in both impressions and engagements, and yet, ended up with a 235% increase in overall conversions, as well as increases in their click rate and conversion rate.

How did they do it?

To connect with their target audience, they focused their advertising efforts on Facebook. They drove conversions using an effective Facebook ads funnel designed to guide users through the buyer’s journey.

First, they connected with cold leads at the top of their funnel by introducing their brand and value propositions.

Then, they nourished warm and hot leads at the middle and bottom of the funnel with ads centered around the benefits of their product.

This strategy has led to more conversions and customers.

Conclusion

Most people won’t convert the first time they see your message. By creating different ads for each stage of the buyer’s journey with an ads funnel, you can introduce new leads to your brand, build trust and, ultimately, drive conversions.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing.

Account M35128
Screenshots taken on 7/21/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.