As a small business, you can’t afford to ignore digital marketing. In today’s digital world, customers expect businesses of all sizes to have a strong online presence.

Many small business owners are under the impression that a strong online presence means a website and maybe a Facebook profile. But, the truth is that a strong online presence is a well-rounded one.

In order to be successful, your digital marketing strategy needs to include all of the necessary pieces, including content marketing and SEO, paid advertising, social media management, reputation management and beyond.

Local pool service drives results with multi-channel marketing

 

One local pool service in Texas learned just how much of an impact a well-rounded, multi-channel marketing strategy can have on overall success.

 

Over the past 6 months, they’ve seen more than 100K impressions, almost 5K clicks and hundreds of conversions. While most of their goal completions have come from organic search and paid advertising, all of their marketing channels have played a role in their success.

 

Compared to the previous 6-month period, they saw a 33% increase in impressions, a 440% increase in clicks and engagements, a 497% increase in conversions, a 678% increase in new website visits and a 662% increase in overall website visits.

 

How did they do it?

 

This pool service’s success started on their website, where they increased their keyword rankings and drove organic traffic by optimizing their website for relevant keywords and creating lots of high-quality content, like on the service page below.

 

In addition to creating professional, keyword-rich content for their pool service website, they also built a presence on the social media platforms most popular with their customers, including Facebook. This involved not only creating an eye-catching profile, but also posting engaging content on a regular basis.

 

They also strengthened their local organic visibility by creating optimized profiles on local listing sites, directories and apps, like Houzz, Yelp and Google Business Profile, and getting lots of five-star reviews.

 

Finally, they complemented their organic strategy with paid advertising.

 

They connected with people actively searching for keywords relevant to their business — like “Plano pool repair” in Google search ads.

 

They also launched brand ads to ensure total visibility when customers and leads search for their brand directly.

 

Conclusion

While having a small business website is a great first step, building a strong online presence requires an effective, multi-channel marketing strategy across the right channels. With a well-rounded marketing strategy, you drive success across the board.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing.

Account M25012
Screenshots taken on 7/6/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.