Case Study: Social Media Marketing Leads to Impressions and Sales
Can Social media be used as a form of analysis to measure your brand’s marketing strategy success? Will your brand’s social media profiles become a sales tool that will inspire potential customers?
Stain-free wearables company grows brand on social media
With the help of their dedicated social media manager, they saw an astounding 235,842 impressions and 78,058 clicks in a 4-month period.
How did they do it?
We achieved these milestones by posting educational and engaging content on their Facebook and Instagram pages that asked the audience to answer questions.
Creating engaging content that is more community-focused than sales-focused can lead to sales.
Additionally, they got their social posts in front of more people by boosting posts on Facebook, leading to more impressions. That equals lots more screen appearances, thanks to their boosting budget!
Best of all, this client’s boosting budget, which was focused on engagement, not only led to impressions but also to direct conversions.
Conclusion
Social media provides one of the best avenues to get in front of new and existing customers online. Just as people turn to Google to find information on the products and services your business provides, customers are searching for you on social media, too.
Social media will help increase your brand’s recognition, make your company more humane in the eyes of people and communicate with people who purchase and use your products, or are interested in doing so.
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*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
Written by Ashley Garcia, Social Media Content Manager
Ashley Garcia is a content creator, photographer, and marketing professional in Fort Collins, CO. She is the Co-Founder of @hungryhungry_hipsters on Instagram and a Social Media Content Manager at Madwire.
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