Every local business needs a great website. Your small business website is your business’s home online. It’s where people go to learn about your business, meet your team and figure out if you’re the right business for the job.

But, having a website — even a great one — is just the first step. Your website won’t do you much good if no one visits it. That’s why you need to take steps to drive traffic to your website.

One of the best ways to drive not just traffic but high-quality traffic to your website is through content marketing.

Local sign company drives high-quality traffic to their website with content marketing

One Colorado-based sign company, with the help of their Content Marketing Specialist, learned just how much of an impact that content marketing can have on website traffic.

Year to date, they’ve seen hundreds of thousands of impressions, thousands of clicks and almost 200 conversions — most of which has come from organic search.

Compared to the same time period last year, their efforts have led to a 34% increase in clicks and engagements, and a 13% increase in conversions. They’ve also seen a 65% increase in website visits, including a 49% increase in new website visits.

How did they do it?

They increased their organic keyword rankings by optimizing their website with relevant keywords, like “van wrap” and “tradeshow banners.”

They create SEO landing pages (AKA monster pages), which are content-rich pages filled with text, images and other elements designed to be engaging and eye-catching, and to rank quickly organically.

They also added blogs to their website with valuable, helpful information for existing and prospective customers alike.

They extended the reach of their blogs by posting them on their social media profiles, and made it a point to post regularly.

They optimized their Google Business Profile and increased their Google Maps ranking by posting regularly, getting new reviews and building a high-average star rating. One way they get reviews is by embedding the Top Rate Local® reviews widget on their website.

Conclusion

Even the best small business website won’t do you any favors without traffic. And, a consistent content marketing strategy is one of the best ways to drive high-quality traffic to your small business website.

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Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

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Account M13806
Screenshots taken on 11/22/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.