Case Study: Real Estate Business Maximizes Visibility With Targeted Ads
A critical part of real estate marketing success is targeting the right audience.
Real estate is a unique industry in that repeat clients are few and far between. Most people only buy or sell a property once or twice in their lifetime, and to keep your real estate brokers busy, you need a steady stream of new leads.
At any given time, most people aren’t looking to buy or sell property, and if you want to make the most of your marketing budget, you need to figure out how to connect with those who are.
That’s where targeted advertising comes in.
Real estate business maximizes visibility with targeted social media advertising
One real estate business saw near-immediate results by targeting the right audiences in their advertising campaigns.
In just their first month of running targeted social media ads, they saw tens of thousands of impressions and thousands of clicks.
How did they do it?
First, they focused their advertising budget on the channels their targeted audience spends the majority of their time — Facebook and Instagram.
Second, they increased their ROI by targeting lookalike audiences (audiences that share demographics, interests and behaviors with their customer base) and audiences based on interests.
Third, they ran multiple types of ads on Facebook and Instagram, including video ads, to catch the eye of social media users.
Finally, they integrated advanced property search tools and an IDX feed into their website through IDX Broker, so that when people clicked through to their site, they had a reason to stay.
Conclusion
For a real estate business, there’s very little point in trying to market to everyone. But, when you can send the right message to the right audience, it can help you maximize your ROI and reach your goals, fast.
Build, manage and grow your small business with Marketing 360®
Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.
Account C1382
Screenshots taken on 11/11/21
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
