Too often, small businesses don’t see the value in social media management — so much so, that posting on social media gets pushed lower and lower on the list until it’s abandoned for good.

It’s easy to see the value in things like ads because they lead to quick results and are directly tied to sales. Social media management is a long game, and a lot of small businesses quit before results have time to build.

Social media management is about building trust and recognition in your brand, not direct sales. But, when you have that trust and recognition, it makes every ad you run or blog you write that much more effective.

Gluten-free bread company drives results with social media management

One gluten-free bread company, with the help of their marketing team, witnessed first-hand the power a good social media management strategy can have.

 

Over a three-month period, they saw millions of impressions, hundreds of thousands of clicks and tens of thousands of conversions.

 

Compared to the previous three-month period, they saw a 38% increase in conversions and a staggering 85% increase in their ROI.

 

Although organic traffic and paid ads on Google and Bing drove many of their conversions, their number one source of traffic was social media.

How did they do it?

 

They established a consistent posting schedule on the social platforms popular with their customer base, including Facebook, Instagram, Twitter and even Pinterest.

 

They made it a point to post social content their customer base wants to see, like tips and recipes.

 

They kept their timelines interesting by posting different types of content, like infographics, listicles and videos.

 

They got likes, shares and comments by creating content designed to generate engagement.

 

They harnessed the power of social proof by sharing content generated by their followers.

 

Last but certainly not least, they engaged right back with their followers by responding to comments.

Conclusion

The more brand recognition and trust you build, the more effective your small business marketing will be. With the right social media management strategy, you can build recognition and trust to make your brand unstoppable.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

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Account M3428
Screenshots taken on 9/15/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.