In most cases, when someone needs a local service, like carpet cleaning or appliance repair, the first place they’ll go is Google. And, since people rarely go past the first page of the search results on Google, a local business’s visibility is paramount to its success.

Search marketing has two main components — SEO (search engine optimization) and SEM (search engine marketing). Mastering each can help you dominat search in your area, dramatically increasing your visibility with leads who are actively searching for your services.

Local business maximizes visibility through search marketing

One local appliance repair contractor, with the help of their marketing team, saw just how impactful a strong search marketing strategy can be.

In just 90 days, their search marketing strategy led to hundreds of thousands of impressions, thousands of clicks and hundreds of conversions.

Compared to the previous 90-day period, they boosted their impressions by almost 58%, their clicks and engagements by almost 9% and their conversions by more than 7%.

How did they do it?

SEO

First, they optimized their website for keywords relevant to their services, like “dryer repair” and “appliance repair.”

Second, they increased their rankings for their best keywords with content marketing, which included creating blogs for their website.

SEM

Third, they dominated the SERP (search engine results page) by combining their SEO and content marketing strategies with search ads.

By running ads for keywords, like “dryer repair,” they were able to capture more real estate on the SERP and increase their visibility with people actively searching for their services.

Conclusion

Most local searches start on search engines, like Google and Bing. Mastering search marketing through SEO and SEM drives visibility and gets you in front of high-quality leads.

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Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

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Account M26506
Screenshots taken on 9/7/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.