Case Study: Auto Shop Marketing Strategies Work Better Together
Too often, small businesses focus too much on one marketing strategy, while forgetting about the others. But, effective marketing is multifaceted.
Even strategies that work well on their own, like digital advertising, are often much more effective when you combine them with other strategies, like content marketing and reputation management.
Local auto shop gets leads with ads backed by content marketing and reputation management
One local auto shop, with the help of their dedicated marketing team, saw more than 100 conversions, thousands of clicks and hundreds of thousands of impressions in just one month.
By backing their pay-per-click (PPC) ad campaigns with content marketing and reputation management, they increased their ad impressions by 849%, clicks and engagements by 77%, and conversions by 23% compared to the previous month.
How did they do it?
Their advertising strategy consisted of search and display ads on Google.
With their search ads, they targeted people searching for relevant keywords, like “transmission repair near me” and “transmission repair Turlock.”
They boosted the success of their PPC ads with content marketing by creating landing pages to support their campaigns.
Page building, along with on-site optimizations for relevant keywords, not only improved their ad performance, but it also led to higher keyword rankings and more organic clicks.
After driving leads to their website through ads and organic visibility, they converted them by building trust on their website with the Top Rated Local® reviews widget.
Conclusion
The right digital advertising strategy can be effective on its own, but when you want big results, it pays to combine and support your ad strategy with complementary strategies, like content marketing and reputation management.
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Account M24135
Screenshots taken on 8/10/21
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
