Like businesses in every industry, medical practices need to be able to get their name out there and get in front of the right people. But, medical practices also face unique challenges that can make the process more difficult — and make it even more important to invest in the right strategies.

One such key challenge that medical practices contend with is that they’re not on a patient’s radar until they actively need them. People don’t seek out medical practices for kicks, which means that practices need an effective way to connect with prospective patients at just the right time. A smart, inbound medical marketing strategy can do just that.

Multi-location medical practice drives results with ads and content marketing

One medical practice, which specializes in treating concussions, brain injuries and neurological disorders, learned just how effective inbound marketing can be.

Over the past six months, they’ve seen a huge increase in clicks and conversions. And, their targeted inbound strategy led to hundreds of thousands of impressions, more than 11k clicks and hundreds of conversions

How did they do it?

This medical practice’s inbound marketing strategy consisted of two main pieces — ads and content marketing.

Ads

While they’ve advertised on multiple channels, their main source of clicks and conversions has been Google.

Through a mix of search and retargeting ads, they’ve managed to get their practice in front of patients who were actively searching for what they had to offer, as well as reconnect with people who had visited their website in the past.

Content marketing

In addition to building their visibility through ads, they increased their organic visibility through SEO and content marketing by increasing their keyword rankings.

They grew their organic traffic (as well as trust and authority in their brand) through a content marketing strategy we like to call blitz marketing, which involves creating and distributing content on their website, social media profiles and Google My Business listings, as well as through email marketing.

Compared to the previous 90-day period, this inbound strategy has led to an almost 210% increase in impressions, a 1,074% increase in clicks and engagement, a 1,076% increase in conversions,

Conclusion

For medical practices and other businesses that depend on being visible whenever prospective patients or customers are looking, inbound marketing is an effective way to get leads and maximize success.

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Account M7867
Screenshots taken on 7/13/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.