Often, when someone is looking for a local service, the first place they start looking is on a search engine, like Google or Bing.

A local business’s ability to be visible in the search results can help them capture high-quality leads, increase brand awareness, drive traffic to their website and more. In essence, search engine visibility can make or break a local business.

Law firm drives success by dominating the search results

One law firm, with the help of their Content Writer and Marketing Success Manager, learned just how impactful search engine visibility can be for a local business.

In just 90 days, this law firm saw hundreds of thousands of impressions, thousands of clicks and hundreds of conversions — all thanks to search engine visibility.

How did they do it?

SEO and content marketing

They worked with their Content Writer to optimize their website and social media profiles with targeted keywords, and they took advantage of the power of content marketing by adding blogs and pages to their website.

They also created organic content for the social media channels their client base frequents the most, which helped their profiles to rank on Google.

Search advertising

In addition to ensuring they were visible in the organic search results, they made sure they showed up at the top of the page for brand-related keywords through search ads.

They also captured people in their area looking for services they offer by running ads for relevant search terms, like “family attorney” and “divorce lawyer.”

Reputation management

They boosted their visibility in Google Maps by keeping their Google My Business listing — as well as their listings on other review sites, like Top Rated Local, updated with fresh reviews.

Local listings management

Last but certainly not least, they made it a point to have an updated listing anywhere people in their area are looking for an attorney — Super Lawyers, Avvo, Yelp and beyond.

Conclusion

Dominating the SERP (search engine results pages) is a fantastic way to drive visibility and leads for a local business. And, with a mixture of SEO and content marketing, search ads, reputation and listings management, you can make sure you show up in multiple places on page one of Google.

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Account M14039
Screenshots taken on 6/6/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.