Traditionally, marketing your vet practice was easy. Vet practices relied on ads in the Yellow Pages, mail flyers and word of mouth to attract more visitors to their practice. 

In today’s marketing landscape, these traditional tactics aren’t as effective as they once were. To grow your practice, you need a smart digital marketing strategy that attracts new leads and turns them into clients.

Incorporating video into your digital marketing strategy can help you attract more veterinary clients, increase your local presence and set you apart from your competition. Read on to see a few ways you can use videos to grow your vet practice.

Use videos in your social media marketing

Who doesn’t love videos of cute kittens or puppies popping up on their social media feeds? Video is one of the most engaging mediums on social media, and veterinary practices have the perk of being in a video-friendly industry. Instead of just posting photos to your social profiles, a video clip here and there can improve your engagement and increase your social following. 

Creating videos for social media can be simple — you don’t need to be a professional videographer to do it. Videos that show your day-to-day tasks and highlight your expertise with the animals you work with can build your reputation and let potential clients get to know your practice. 

Create a practice overview video

People want to send their beloved pets to a vet they trust. A professional practice overview video is a great way to give potential clients a peek into your practice to see what they can expect on their first visit. You can give a tour of your facility, introduce yourself and your vet techs and talk a bit about your education, experience and what you love about being a vet. This type of video can live on the homepage of your website, and you can feature it on your social media channels as well. 

Create video ads

Video ads on entertainment streaming services, like Hulu, Apple TV and XBox, are a great way to increase your brand awareness in your local community. These ads are in a non-skippable format, meaning you can capture your audience’s attention better than other forms of ads. 

Even if someone isn’t searching for a vet at the time that they see your ad, these ads build brand awareness so that when they do need a veterinary practice they think of you first. 

Upload YouTube videos

YouTube is the second largest search engine behind Google. Take advantage of this popular search engine by uploading helpful videos that intrigue potential clients. For example, you can create videos that show how to perform basic pet care tasks, such as how to brush a dog’s teeth, how to administer medications or how to clip your puppy’s nails for the first time. 

Not only can these videos build your online presence on YouTube, but they can also be used on your website to provide helpful how-tos for your existing clients. A resources page with videos, FAQs and important information can show new and existing clients that you know your stuff, and care about your patients. 

Build your video marketing strategy with Marketing 360®

Whether you need a short video for an ad or a longer format practice overview video, we have you covered. Our video experts will work with you to create stunning professional videos that can help you build your brand. Learn more about our plans and pricing today!