It’s that time of the year again when people are looking to plant flowers and trees, lay pavers and create a beautiful landscape for their home or business.

However, just because so many people are looking for professional landscaping services right now, it doesn’t mean they’ll necessarily come to you. If you want to attract the best landscaping customers to your business, you need to build a visible, active presence where they can see it.

These days, there’s no better place to build a presence for your landscaping business than social media. After all, it’s where most of your customers (and prospective customers) are spending the majority of their time online.

Why landscapers need social media marketing

As a landscaper, social media marketing is an essential tool for building your business. Not only does it allow you to connect with potential customers and build relationships with existing ones, but it can also help you keep up-to-date on industry news and trends that will help inform the way you do business.

By building your presence on social media, you can also build valuable industry connections and partnerships with other local businesses in your area, like lawn care companies, property management companies and building contractors. This way, you can help each other find work and grow your businesses.

Finally, social media is an invaluable tool for connecting with your local community. Whether you use social media to showcase your latest landscaping projects, share tips and tricks for maintaining a beautiful lawn or garden or simply offer an online space for people to connect and chat about gardening, social media can help you build genuine relationships with people in your area.

What to post on social media — for landscapers

You can’t just create a Facebook profile for your landscaping company and call it good. You need to keep your profile active, which means that you need to post regularly.

But, this leads to the question on every small business owner’s mind. What should I post on social media?

Figuring out what to post on social media is often half the battle. Here are a few ideas to get you started:

20 social post ideas for landscapers

#1. Tell your story

Your potential customers want to know who you are, what you stand for and why they should work with you. Share your story on social media! This will help your customers get to know your business, and since people connect and remember stories, it will make your brand more memorable.

#2. Showcase your work

Social media is the perfect place to show off your portfolio and highlight the amazing landscaping projects you’ve completed. Be sure to use high-quality before and after photos and video to really give your customers a sense of the work you can do.

#3. Share industry news

One way to boost your credibility and become known as an industry expert is by sharing useful, relevant information about trends, techniques and products in your field. This will help build trust with potential customers who are looking for a reliable, knowledgeable landscaping professional.

#4. Offer tips and advice

Your social media followers want to learn from you! Share your expertise by offering tips and advice on lawn care, gardening, planting flowers, etc. If you can provide value for free, your customers will be more likely to trust you and pay for your services later.

#5. Answer FAQs

You probably get a lot of the same questions from existing and potential customers. Whether it’s about pricing, availability or how you work, social media is a great place to answer these common questions and build trust with new leads.

#6. Highlight success stories

Social media is a great place to share your customers’ success stories. This could be in the form of before-and-after photos, video testimonials or written interviews with happy customers. Sharing these stories will help show your potential customers what’s possible with your landscaping services.

#7. Show what goes on behind the scenes

People love to see the “behind the scenes” of a business. Let them get a glimpse into your company culture, team interactions and day-to-day operations by posting social media updates about what’s happening at your landscaping company.

#8. Celebrate your team

Your landscaping team is the heart and soul of your business, so don’t forget to celebrate their hard work on social media! Post photos of your team at company events or in action out in the field. This will help build buy-in and loyalty with your social media followers.

#9. Debunk landscaping myths

There are a lot of myths floating around about landscaping. Help your social media followers sort fact from fiction by debunking some of these common myths. This will show that you’re an expert in your field and that you’re always striving to provide accurate information to your customers.

#10. Offer promotions

Use social media to offer exclusive promotions, discounts and giveaways. This will help keep your social media followers engaged while also encouraging them to become customers. It will also give people another incentive to follow your brand on social media.

#11. Update customers about your business

Whether you’re announcing new hires, opening a new location or launching a new service, social media is the perfect place to update your customers about what’s happening in your landscaping business.

#12. Share customer reviews

Customer reviews are an incredibly powerful social media marketing tool, so be sure to share them on social media! You can post social media updates with written reviews and video testimonials, or ask your customers to share their stories on social media directly.

#13. Gather feedback with a poll

Social media is a wonderful place to gather feedback from your social media followers. One easy way to do this is by posting social media polls that ask questions like, “What’s your favorite type of landscaping project?” or “How often do you maintain your lawn?” This will help you gain valuable insights into what your customers are looking for and how you can better serve them.

#14. Live stream an event

If you’re hosting a landscaping seminar, workshop or other event, live streaming it on social media is a great way to reach a wider audience. You can also use live streaming to show potential customers what your services are all about by live streaming a project in progress.

#15. Recognize your best employees

Recognizing your top employees on social media is a fantastic way to build engagement and show your social media followers why you value them. Whether you share social media posts about their work, nominate them for an award or throw a small celebration, be sure to recognize their hard work on social media!

#16. Bring attention to local charities and nonprofits

Social media is an incredible place to bring attention to local charities and nonprofits that are doing work you believe in in your community. You can share social media updates about upcoming food drives, charity fundraisers or volunteering opportunities to help raise awareness and encourage social media followers to get involved as well.

#17. Share user-generated content

User-generated content is one of the most effective social media marketing tools out there, so don’t forget to share social media posts from your followers! You can post social media updates that showcase their landscaping projects or simply thank them for following and supporting your business.

#18. Make your blogs go farther

If you’re writing social media-friendly blog posts, social media is a great place to promote them. You can share social media updates linking back to your blogs, or even post social media polls asking what type of articles social media followers are most interested in. Not only will this mean more exposure for your blogs, but it will also help to drive traffic to your website.

#19. Run a social media contest

Social media contests are a fantastic way to engage social media followers and encourage them to take action. You can run a contest asking social media followers to submit their best landscaping tips or even give away prizes for the best user-generated content. Just be sure to follow the social media contest rules so you don’t run into any legal trouble!

#20. Address customer concerns and feedback

When social media followers reach out to you with feedback or concerns, be sure to address them on social media. This will help you maintain a positive reputation, show social media followers that you’re listening and respond in a timely manner. You can also use social media updates as opportunities to offer customer support or diffuse any potential conflicts that arise.

Save time with the Marketing 360® Social app

While it’s true that knowing what to post is half the battle, you still have to make time to create and post social media content on a regular basis. That can be challenging for small business owners, especially for landscaping contractors heading into their busy season.

The best way to save time while ensuring that you’re posting consistently is to use a social media scheduling tool, like the Marketing 360® Social app.

With this app, you can create social media content in advance and schedule it to post automatically. That way, you can be sure that social media content is going out, even when you’re busy with other things.

You can also use the Social app to keep track of how your content is performing on social media. Monitor the most important KPIs (key performance indicators), like engagements, impressions and clicks, to ensure you’re on the right track.

Plus, the Social app integrates seamlessly with the rest of the Marketing 360 platform. That means that you can easily supplement and maximize your social media presence with ads, keep track of your marketing performance as a whole and utilize expert design tools to make your social posts stand out.

In addition to next-level marketing software and tools, you’ll also gain access to a team of marketing professionals, including Social Media Managers, who can help design and implement a strategy to reach your goals.

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Build a strong social media presence for your landscaping business with the #1 Marketing Platform® for landscapers. Learn more and see our plans and pricing.