The Different Types of Facebook Ads for Small Businesses
Social media platforms are becoming the online era’s billboards. More people are spending time on social media, and it has become a great place for companies to market, with many platforms working to bring in advertisements.
Facebook has long been the favorite social media platform to advertise on. It is the number one most active social platform and boasts billions of monthly active users. The platform offers its clients a huge potential audience, so it’s no wonder why companies want to market on Facebook.
There are four different types of ads on Facebook (this also includes, Instagram, Messenger and Audience Network — all of which are owned by Meta):
Image ads
These can be created by selecting the image format in Facebook’s News Feed. Within the News Feed posts and updates from users’ friends, Pages and Groups will appear, along with your ad.
Make sure to use an eye-catching image to bring people to your advertisement in their News Feed!
Video ads
Also located in the News Feed, video ads will appear within the mix of posts from the people, Groups and Pages a user follows.
When making a video ad for Facebook, it is important to include sound, movement and text to bring the user’s eyes to your video.
Carousel ads
These ads also appear in a user’s New Feed to ensure that they are seen. The carousel format allows you to select up to 10 images or videos within a single ad.
Use carousel ads to highlight various products or various aspects of a single product, give further insight into your brand and showcase promotions and services. Each video or image within a carousel can have a specific link to ensure users visit the specific product or service they are most interested in.
Collection ads
These ads are only available for use on Facebook and Instagram and appear on a user’s News Feed. The collection format makes it easier for users to discover your services and products, and to make purchases in an immersive way.
Collection ads are made up of a cover image or video followed by three product or service images. When a user taps on the collection ad they are brought to a full-screen Instant Experience. By clicking on an Instant Experience in your ad, users can watch videos, swipe through images in a carousel, view your products and learn more about tagged products within images.
Depending on the format, ads with Instant Experiences can be found in various placements within a user’s mobile Facebook and Instagram apps including Facebook Feed, Facebook Stories, their Instagram Feed, Instagram Stories and more.
With Marketing 360® you can create posts and ads for Facebook (and other social media platforms). If you are looking for help creating ads or posts for your company’s social media accounts the team of talented experts at Marketing 360 is here to help!
