Franchise social media marketing has many moving parts. There are the franchisee owners who want their location to succeed, the task of staying on-brand across all locations’ social media profiles and the time it takes to create and post social content. 

Things can get especially tricky when different franchisees use different social media management tools, or when multiple social media management companies are working at once. 

To make your social media marketing for your franchisees more efficient, it’s important to choose the right social media apps and have an experienced social media team that can help your franchise grow. 

Learn more about how to succeed at social media marketing for franchisees, and see how Marketing 360® can take your franchise marketing strategy to the next level.

Getting started

How does your social media strategy work now? Do franchisees post on their own? Or does your franchise have a marketing team that owns the social media for all of your locations? 

Both scenarios have pros and cons. For example, it can be hard to stay on-brand across multiple social media accounts managed by different people. But, it’s hard to promote and foster a community when all accounts are managed by one marketing person or team. 

A smart alternative is to use one social media app across your locations, host regular brand training and enable a marketing support team that’s ready to help franchisee owners hone their social media marketing skills. 

Marketing 360 allows you to maintain consistent branding and messaging across all your social media profiles while offering content development and collateral that can be used by all franchisees. Here’s how we do it: 

Social post scheduling

Forget the pain of logging into multiple sites at once and the headache of losing passwords. Our Social app lets you schedule posts on different social media platforms, like Facebook and Google My Business, all from one dashboard.

Review and approvals

Stay on top of every social post that your franchisee shares with our post review and approval features. Now, you can see social posts before they are shared, so you can make sure your locations are only pushing out quality content. 

Content creation

Speaking of content, we help with that, too. From blog posts to professional photography, we can help your franchise develop engaging social media content that captures attention. Plus, you can share social collateral, like logos and social post templates, across your organization for brand consistency. 

Valuable insights

Keep track of how much engagement your posts get across all your social profiles so you can see what types of posts are working, and what’s not. 

Support

Last but not least, our team of social media specialists is here to help you manage your social media and create a social media strategy that targets your most important audience. 

About Marketing 360®

Attract more customers with help from Marketing 360’s Social media app and services. See our plans and pricing to learn more.