Social Media Marketing Ideas for Spas
March 24, 2021
Do your spa’s social media profiles need a glow-up? Social media marketing for spas is a fantastic way to attract new customers and keep existing clients up to date with all the happenings at your spa.
Whether you’re just getting started on social media or need a bit of inspiration, check out these seven social media post ideas for spas who want to grow their business.
1.) Before and afters
Before and after photos of cosmetic services are a great way to show your audience the quality of your work. Using Instagram’s multiple image feature, post the before photo first and after photo second so your followers can swipe to see results. Not only does this engage your social followers, but it can also help them easily see the results of the cosmetic procedure performed at your spa. Just make sure to get consent from your clients before posting photos of them.
2.) Client testimonials
93% of customers will read reviews of local businesses to determine their quality. When you receive a glowing testimonial or review, share it on your social channels. This provides social proof, and your followers will see that your spa is one they can trust.
3.) Product reviews
Did you try a great new skincare product or have an exciting new cosmetics line for purchase at your spa? Share your product reviews with potential customers. This helps promote products and lets you show off your knowledge of different ingredients and formulas.
4.) Specials and deals
Have an upcoming special or spa package that you want to share with your followers? Create a social media campaign to get the word out. Promotions, like 20% off your first visit or a limited-time discount on certain products and services, can help you get new clients in the door and re-engage clients who haven’t been in recently.
5.) Staff introductions
When it comes to cosmetic procedures and spa services, people want to go to a spa that they trust. To improve trust, film short interviews with your team members that summarizes their spa experience. This builds relationships with existing customers and helps potential clients become more familiar with your spa and team.
6.) Virtual tours
Show off your spa’s style by filming a virtual tour and uploading it onto your social profiles. Include the best parts about your spa, such as a relaxing waiting room, luxe massage rooms or state-of-the-art treatment rooms.
7.) Service highlights
Have a spa package for brides-to-be, or a special sports massage for achy muscles? Creating social posts that detail a specific service is a great way to promote your spa and use related hashtags.
About Marketing 360®
Marketing 360’s social media marketing services for spas can help you grow your client list. Contact us today to learn more about our social media marketing services and social scheduling app.
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