Social Media Marketing Ideas for Plumbers
March 19, 2021
Looking for new plumbing leads? Whether you’re starting a new plumbing business or trying to grow your existing plumbing business, it’s important to get your brand name out there to attract new customers.
Social media marketing for plumbers can help you build your plumbing business’s reputation and get your business in front of your most important audience.
If you’re new to social media, first, make sure that your profiles are optimized. Check out Our Guide to DIY Social Media Marketing to see tips on how to make your social profiles look professional and on-brand.
Then, it’s time to make social posts. Here are a few social post ideas for plumbers that can inspire you to get more active on social media.
Before and afters
Show off your work with before and afters. For example, take a photo of your repair on a burst pipe or leaky faucet, and let people see the quality of your work.
Client testimonials
Featuring client reviews and testimonials on your social profiles is a great way to improve your authority and online reputation. Eighty-two percent of Americans say they seek recommendations from friends and family before making a purchase, which is why having reviews on your social profile matters. While it’s not the same as an in-person recommendation, positive reviews let new customers know that your business is one they can trust.
Staff introductions
Another way to increase your trustworthiness is by introducing your staff members by showing off their achievements and skills. Sharing a social post with their name, a photo and a summary of their plumbing experience can help new customers put a face to the name of your company.
Plumbing tips
Show off your expertise by posting easy and quick plumbing tips for your followers. Whether it’s how to fix a small clog, check water pressure or diagnose a running toilet, posting easy tips shows that you know your stuff and care about helping your customers.
FAQs
Positing answers to frequently asked plumbing questions can also improve your authority while providing useful content for your followers. You could take it a step further and schedule seasonal FAQs, like “how can I avoid burst pipes?” when a snowstorm is about to hit your area. Providing helpful information to those in need is a great way to make a connection with a potential customer.
Product/tool highlights
Using a new type of plumbing material, or trying out a new tool? Share a photo of it with your followers and give your review. This can show that you’re on top of new plumbing technology and trends.
About Marketing 360®
We help plumbers around the country improve the effectiveness of their social media marketing campaigns. If you need help coming up with your plumber social media strategy, contact us at Marketing 360® today!
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