Social Media Marketing Ideas for Auto Repair Shops
August 18, 2023
Do your auto shop’s social media profiles need a jump start? While it’s hard to keep up with social media marketing during busy times, staying active on your social media profiles is a great way to attract new customers and maintain your relationships with existing customers.
If you’re stuck in a rut and looking for social media marketing ideas for auto repair shops, check out the list below for inspiration.
1.) Share customer testimonials
Highlighting testimonials and client reviews on your social media profiles is a great way to improve your authority. Testimonials also provide social proof, which is an important deciding factor for people who are looking for services online.
2.) Show off before and afters
Show off your crew’s skills by taking before and after photos of their work. For example, take before and after photos of a fixed dent or a quick video showing the before and after of a squeaky brake fix. These types of posts let your social followers see how your shop can reliably fix common car issues.
3.) Provide seasonal reminders
Is there a winter storm coming through your area? Create a post reminding people to check their antifreeze levels to make sure their car is prepared. Or, as summer rolls around and people start going on road trips, remind them to make sure their car is ready to tackle those additional miles. These kinds of reminders let your followers know you care about your customers’ safety.
4.) Create videos
The popularity of video content is here to stay. While going viral on TikTok may not be your goal, incorporating video into your social media strategy can help you get more eyes on your social media profiles while giving your followers engaging content. You could take a video of your shop, interview your owners or make a how-to video for common car questions, like how to check tire pressure and oil levels.
5.) Highlight deals and promotions
Sharing upcoming deals and promotions is a great way to get new customers into your shop. Whether you offer reduced-rate oil change packages, discounts for military members or a limited-time special on any of your services, make a social post to let your followers know how they can save when they choose your auto repair shop.
6.) Celebrate your employee of the month
Have an employee of the month program at your auto repair shop? Announce each month’s winner on your social media pages! Not only will the employee get some much-deserved praise, but it can also give your followers a closer look into the talent working at your auto repair shop.
7.) Engage with your audience
Engaging with your audience helps you build customer relationships and encourage repeat business. If someone comments on your post, give it a quick like or respond to their comment to show them that you care about what they have to say.
About Marketing 360®
We offer auto shop social media marketing tools and services that can help you tune up your auto repair shop’s social media strategy. Learn more and sign up for your free trial.
Originally published on 3/22/21
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