Social Media Marketing for Veterinarians: Tips and Tricks
April 23, 2021
Want to get more four-legged clients into your doors? Online marketing is a great way to improve your vet clinic’s online presence and can help you grow your client list.
In particular, having a strategic social media marketing plan can help you attract new clients while strengthening your existing client relationships.
Here are a few tips and tricks on how to use social media marketing for your vet practice.
Build your follower list
First thing’s first, make an effort to build your follower list on your most important social platforms. An easy way to encourage social followers is through in-office signs by your reception area, having your social icons on your website and asking for social follows as part of your email marketing efforts.
Another way to grow your following is through Instagram and Facebook contests and giveaways, where you ask for follows and likes in exchange for a chance to win something. For example, your vet office could give away a basket full of treats, toys and other supplies to someone who likes your Instagram photo and tags a friend (just make sure to follow Instagram and Facebook’s promotion guidelines).
This allows you to engage your existing followers while reaching a larger audience.
Highlight new clients
Another way of reaching new people on social media is by sharing photos of your new clients and tagging the respective owner on Instagram. Many pet owners love to brag about their four-legged best friends and may share the photo to their social media accounts. In doing this, your original post will be seen by their followers, helping you reach a new audience.
This also provides social proof, which is an important part of attracting new clients online. Say someone is looking for a new vet, and they see their friend sharing your post. This acts like a personal recommendation and can put your practice at the top of their mind as they continue their search for a vet.
Showcase testimonials
Another way of increasing social proof is by sharing positive reviews and testimonials. Everyone wants a vet that they can trust with their beloved pets, and positive reviews are a great way of increasing trustworthiness for potential new clients.
Marketing 360®’s creative tools allow you to make social post templates that you can use over and over, so you can easily share new reviews and testimonials by just swapping out text.
Share pet care tips
Improve your authority and create engaging social posts by sharing pet care tips that your followers can use to enhance their pet’s life. For example:
- The best food brands for new puppies
- Chew toy recommendations for aggressive chewers
- Mind games you can play with your dog
- The best catnip brands for cats
- The healthiest cat treats you recommend
- And more
By creating posts with these types of tips, it shows you care about your clients and want to share your knowledge with your community.
Post seasonal reminders
Remind your audience to take care of their pets throughout the year with seasonal reminders. For example, in the summer you can make social posts reminding pet owners to never leave an animal in a hot car and to make sure fresh water is always available. In the winter, you can make a post about the best dog booties to use when taking your pup for a walk in frigid temperatures.
About Marketing 360®
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