Social Media Marketing for Optometrists: Tips and Tricks
April 21, 2021
If you’re an optometrist trying to grow your client base, social media marketing can help you reach your goals. But, there are a few things to keep in mind as you start your social strategy
To clearly see the impact from social media marketing, make sure to keep these tips and tricks in mind.
Consistency is key
Social media success comes from posting engaging content, interacting with other accounts and followers, and keeping a consistent posting schedule. If you’re only posting once a month, and not spending time building your connections, you probably won’t see the benefits of social media marketing.
For social success, plan out a social media calendar and create posts consistently. Studies show that the sweet spot is posting 1.5 times a day on Instagram, and no more than twice a day on Facebook. A social media management tool, like Marketing 360®’s Social app, allows you to schedule out social posts in advance and can help you keep a consistent social post schedule.
Also, make it a point to interact with any comments on your posts, and follow similar accounts in your area. Our Social app allows you to get a birds-eye-view of engagement and interactions across your social profiles, making it easy to stay engaged with new comments and likes on your posts.
Highlight reviews
If you’re posting engaging social content frequently, you should start attracting new followers.
Build your reputation with these new followers by sharing recent client testimonials on your social profiles. Think of it as word-of-mouth advertising, only instead of friends and family sharing recommendations, you’re highlighting positive reviews for new potential clients to see.
Marketing 360’s creative tools allow you to make social post templates that you can use over and over, so you can easily share new reviews and testimonials by just swapping out text.
Make posts informative
Informative posts don’t just offer helpful information for your followers, but they also highlight your expertise as an optometrist. Sharing tips for healthy eyes, information on your services and eye care how-to’s can be a great way to engage your audience while providing helpful tips.
TikTok is a social platform where informational videos thrive. Try creating a short (less than 60 seconds) video with informative eye care facts, and use appropriate hashtags to reach people who are interested in your content.
Use paid ads
When you’re first starting a social media campaign, it can be hard to gain followers and increase your awareness. A paid social ad can help you build your audience and improve your social presence quickly.
Start by building a target audience based on user demographics, like age, location and interests. Then, create a paid ad to promote to your newly defined audience.
For more details on paid social ads, see our blogs on Instagram ads, Facebook ads and TikTok ads.
Share promos and company news
Last but not least, make sure you’re sharing company updates and news on your social channels. For example:
- Share an introductory post whenever someone new joins your practice
- Highlight new frames and new frame brands
- Promote your specials on social media
- Remind followers to get their yearly eye exam
About Marketing 360®
Make your own social posts and templates like a pro with our creative tools and social media scheduler, or outsource your social media marketing efforts to our experienced social team. See our plans and pricing.
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