Social Media Marketing for Landscapers: The Complete Guide
April 14, 2021
A stunning landscaping project needs lots of nurturing to make sure it stays green and growing. From planting the seeds to watering the flowers, it takes time and effort to keep every aspect of a landscaping project in tip-top shape.
The same goes for your social media marketing program. The most effective landscaping companies on social media know that it takes a while to grow social engagement, and it’s important to feed our social profiles with meaningful posts.
See these 4 tips for how to use social media marketing to grow your landscaping business.
Plan ahead
As the weather gets warmer and cold winter days make their exit, people start to plan their springtime landscaping plan and assess what company to use for their landscaping needs.
Plan your social media calendar around this season, and ramp up your posts and social media efforts during the time that people are looking for your services. This can help increase your social impressions when people are most likely to need your help.
Paid social ads are also a great way to improve brand awareness during this busy time. If you find yourself with room for more projects, boost a post on Facebook to a relevant audience, or use Instagram advertising to target people who are likely to be interested in your company.
Show off your work with quality images
On social media, having quality images is absolutely key to building awareness and stopping people from their endless scroll. Make sure your images are clear and in-focus, and show the focal point in a meaningful way.
Try showing off your recent landscaping projects using before and after photos, or taking photos of your staff hard at work. Both can help establish a good first impression for social followers and can help increase your brand’s trustworthiness.
Highlight positive reviews
Online reviews can make or break your business. In fact, 88% of consumers say that they trust online reviews as much as personal recommendations (Source: BrightLocal), and 82% of consumers read reviews for local businesses, including 93% of people aged 35-54 (Source: BrightLocal, Local Consumer Review Survey).
What do your reviews say about you? People use online reviews as social proof when it comes to choosing a company for their landscaping needs. If your business is lacking reviews, put a review generation process in place to get your number of online reviews up.
Also be sure to share your positive reviews on social media to help improve your authority and let potential clients know that they can trust you.
Engage with your community
Last but not least, make sure you stay active on social media and engage with your community. Like others’ posts, respond to comments and connect with other like-minded businesses in your area. This helps to build new connections while staying top of mind for your social media followers.
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