Car sales professionals are quickly warming up to Facebook to show inventory and connect with buyers.  This case study shows how you can pick up some fast sales with boosted Facebook posts.

There are certain types of promotional content that go over better on certain social media channels.  Sometimes these are obvious, like selling fashion on Instagram.

But more often it’s because that content somehow fits the way conversations take place on that particular platform.

On Facebook, the organic posts that do the best resemble what neighbors might tell each other about someone local.  The best plumber.  A cool local event.   A household item for sale.

In fact, Facebook encourages this type of sharing with features like Recommendations.

We have a car salesman social media management client who started doing something simple but really clever.

First, he created a Facebook business page for himself as an individual salesperson.  It’s the dealership with his name; he controls the page himself.

So, he can create posts to send out to his network about deals he’s got available.  He boosts these posts to appear higher in his followers’ news feeds.  For example:

and

These posts are a basic pitch for the car that includes mileage, features, and an image.  A clear, simple call to action with his phone number.

The posts only go out to his local network, but that resulted in nearly 2900 views for each post.  That’s a lot of eyes on these cars.

Both sold in less than a week.

Also, with just these posts and some other optimization to his page, Marketing 360® doubled the number of Facebook messages he got – in just a matter of weeks.  All of those messages come from leads interested in these vehicles.

Cody is a now a busy car salesman.  He’s made a move ahead of his fellow car salespeople in the area and is reaping the rewards.

What he’s tapped into here, as we alluded to, is a type of promotional Facebook message people are interested in seeing in their feeds and are willing to share.  Of course, people who are not in the market for a car anymore will probably unlike this page, but as he gets new leads who are car shopping he adds them to his followers.

It makes for a pretty targeted list of leads with an effective, low-cost way to get useful information in front of them.

Facebook likes local friends and family connecting on their platform.  It’s their primary mission.

Next time your uncle tells you about a truck you might like, it just might be by sharing a Facebook post.  For a car salesman like Cory.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.