Are you a physical brand struggling to promote yourself in a digital world? We feel you. While many more traditional retailers have hesitated to spread their reach into the world of social, the results achieved by those who have taken the leap are staggering. Research shows that customers who follow a brand on social media are 90% more likely to buy from that brand as opposed to their competitors. Today, let’s take a look at a few ways you can start finding success on social for your brick-and-mortar business.

#1. Get on multiple social media channels and keep it consistent

Reaching your target means getting your content in front of them as often as possible.

The best way to make this happen is to make sure you are on every relevant social media platform, especially Facebook, Instagram, and Google My Business. Does your product or service speak predominantly to women? Consider adding Pinterest as well.

Put your best face forward on each platform by utilizing a consistent brand image on every post. Keep your tone of voice, color branding, and product image styling the same to ensure your brand can be instantly recognized.

#2. Supplement your existing marketing campaigns on social

Are you opening a new store? Launching a new product? Do you have a sale or promotion going on? Tell your customers on social! Amplify the impact of your current sales and marketing promotions by spreading the word far and wide across social channels. Be sure to use engaging wording and avoid coming off too salesy, while still providing important sales information. Consistently post coupon codes, offers, and discounts! Pair your sales posts with striking product images for best results, and always be sure to include a call to action!

#3. Use social media to provide exceptional customer service

Today’s top brands know that customer service extends beyond their store. Social media not only allows you to connect with potential customers, it also gives your customers a powerful voice that can do a lot to either establish trust or break the trust of your brand. Build relationships with your customers by responding to their thoughts and concerns thoughtfully, and in a timely manner. Address concerns raised promptly and with tact.

Another way to show fantastic customer service is to shout out your customers online! Everyone loves to feel special. Sharing stories about your customers and shouting out their achievements is a great way to connect.

While the world of marketing and business may be different than it use to be, changing your perspective on the digital space to one of opportunity can be a powerful shift for a brick-and-mortar business. Social media is an amazing tool to reach your customers where they are at every stage of the customer journey. Get online and start selling more today!

We get that you are busy you know, running a business. If you need a little help getting started the Social Media Team at Marketing360 has helped thousands of businesses just like yours establish their online presence to grow their brand awareness. Call us to get started!

Written by Social Media Manager Hannah Call

Hannah Call began her career at Madwire as a Project Manager and has now found her passion in the Social Media department. She is passionate about helping small businesses reach their communities through great content. On her off time, she enjoys riding her horses on the ranch where she lives with her husband and two dogs.