How to Build Your Lawn Care Business on Social Media
April 30, 2021
Want to grow your lawn care business and get more clients calling your phone? Investing time and effort into your online presence can help you build your brand awareness and get more people interested in your products and services.
Learn how social media marketing for lawn care businesses can help you grow your client list and get more jobs.
Highlight your different services
Let your followers know the different services you offer by promoting them on social media. From lawn maintenance, tree trimming, mulching to landscaping, show off photos of your services to showcase your team’s handiwork.
Post before and afters
Nothing’s more satisfying than seeing a lifeless lawn turn into a green oasis. Post before and afters of your most awe-worthy lawn transformations so your social followers can see the great work you’re capable of.
Get more social media followers
Of course, none of the ideas mentioned above work very well if you only have a handful of followers. Grow your follower list by including links to your social profiles on your website, promoting your social profiles in your email marketing efforts and through social contests like giveaways. Read our blog on how to grow social followers for more tips on how to get more eyes on your social media profiles.
Share positive reviews
Share positive reviews from past clients on your social profiles to provide social proof and build your reputation.
Marketing 360®’s Creative app lets you create review post templates that you can use again and again, making it easy to share new reviews and testimonials by just swapping out text.
Highlight your products
Establish authority and showcase your landscaping supplies by highlighting your different products on social media. For example, you can create a post about a certain type of grass, it’s benefits and how to properly care for it. Or, highlight the variety of flowers you work with as spring comes around, and post photos of the different landscaping projects you’ve used them in. Showing off your supplies can inspire your followers while improving your online authority.
Provide seasonal reminders
Share seasonal reminders to help your followers care for their landscaping during inclement weather. For example, if there’s an upcoming freeze in your area, you can remind people to cover their outdoor plants and bring any smaller flower pots indoors. Or, as spring rolls around, remind people to start thinking about their planting schedule for landscaping success.
About Marketing 360®
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