How Influencer Marketing Can Put Your Brand On The Map
April 26, 2021
One of the latest trends in marketing is influencer marketing.
Not only do large businesses benefit from the impact of influencers, but small businesses can also take advantage of influencers when building their brand and reaching new audiences.
We recommend that businesses with a physical product — e-commerce especially — consider incorporating influencer marketing into their social media marketing strategy.
Over the last few years, influencer marketing has shifted from celebrity endorsements to the proliferation of micro-influencers, who typically have 3,000 to 100,000 followers and serve as thought leaders in specific, niche industries.
The rise of micro-influencers has made influencer marketing more accessible to smaller brands, and also far more effective.
There are many advantages to influencer marketing for your business. Here are just a few of them.
The benefits of influencer marketing
Build trust with Millennials and Gen Z
One of the reasons influencer marketing is so successful is due to the shift in the buying habits of Millennials and Gen Z.
When marketing to these generations, building trust is especially important. Millennials wish to form a relationship with a brand, and they prefer to do that through engagement.
When you work with an influencer, Millennial consumers can ask them questions about your brand or product, which can be answered by either you — the business owner — or the influencer.
Gen Z prefers for brands to be authentic, and they respond very well to examples of real customers. Seeing an influencer happily using your product will impress Gen Zers and influence their purchasing decisions.
Influencer content is powerful
Another advantage of influencer marketing is the reception that the content will receive.
Think about how many brands out there are bragging about their products — how many claim to be the best, the longest-lasting, etc. What you say about your own brand will never have as much of an impact as what an influencer says about your brand.
Plus, influencers’ followers choose to follow along because they like the type of content they regularly post. Therefore, when an influencer promotes your products, their followers will receive the post better than they would for a boosted ad that shows up on their feed.
Expanded your reach
Influencer marketing is an effective strategy when it comes to reaching new markets and getting your brand in front of new customers.
When you choose to work with micro-influencers, you have extended your reach to include those niche industries that are more likely to buy your product, making it even more effective.
In addition to the posts appearing on the feeds of the many followers an influencer has, their posts might appear on the Instagram Explore Page.
The Explore Page on Instagram promotes posts that are liked by the people you follow. Therefore, if one person follows an influencer and likes their product post, there is a chance the reach of the post will be amplified.
Establishing brand awareness is key for the success of small businesses. With the help of influencers, your business can expand its reach and continue to grow!
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About the author
Elizabeth has been on Madwire®’s social media management team since September 2020 and greatly enjoys sharing her expertise for all things social media and digital marketing. During her free time, she loves to craft, cook new foods and spend time with her family and friends!
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