As an event venue owner, a packed calendar is one of your biggest goals. Your marketing strategy should aim to increase your venue’s online presence and get more bookings scheduled for your event space. Learn how social media marketing can help you achieve this goal by improving your reputation, increasing brand awareness and showing off what makes your venue unique.

Share past event photos

Part of booking a venue is envisioning the decor, furniture and how you’ll use the space for your event. Sharing photos of past events at your venue can help give potential guests an idea of how their event could look, and provide inspiration that empty venue shots may not provide. It also gives you a chance to show off what makes your venue unique and what types of events your space can cater to. 

Highlight vendor partnerships

Booking the venue is just one step of the event planning process. Event planners need to find furniture rentals, catering, entertainment and more to put on an event everyone will remember. 

Highlighting the companies your venue works with on your social channels shows potential guests that you work with high-quality event caterers, floral companies, A/V companies and more. 

You can even tag other companies in your posts to give them the opportunity to share the post on their own social profiles. For example, share a photo of an appetizer spread by one of your favorite caterers and tag them in the post. Not only does this build the relationship between you and that vendor, since you’re complimenting their work, but they can share the post and multiply its reach. 

Introduce your staff

Event venue staff and event coordinators are a huge contributing factor to an event’s success. Introduce your team members on your social media platforms to show potential clients how experienced your team is. You can include a professional photo of them, a bit about their industry experience, and a couple facts about their interests or hobbies. 

This can be the first step in building a relationship between your venue and your potential clients. 

Build relationships

What makes social media marketing different from other types of advertising is its ability to bring people together and foster connections. 

Take an active approach to building relationships on social media by following relevant companies in your area, and engaging with their posts. For example, say your venue has an incredible deck with picturesque views, perfect for a yoga retreat or wellness weekend. Follow wellness influencers and yoga studios in your area and engage with their posts so you’ll stay top-of-mind when they’re planning their next retreat or wellness weekend getaway. 

Promote reviews to improve your reputation

Social proof is key when it comes to choosing an event venue. Offline examples of social proof include word-of-mouth and referrals, while online social proof consists of online reviews and testimonials.

To build your online reputation, share past client testimonials on your social media pages. These types of posts can help provide a good first impression and show that your venue is one that many people have chosen for their events.

About Marketing 360®

Marketing 360 offers social media marketing apps and services that can help you book more events and build your venue’s online awareness. Learn more about our plans and pricing today.