Attract More Students To Your Dance Studio with Social Media Marketing
August 4, 2021
Dancing isn’t just a fun hobby and skill to learn — it has proven health benefits, such as improved balance, strength and it can even put you in a better mood.
With benefits like these, your dance studio should be full of eager students ready to boogie down. But if you’re struggling to fill your dance studio’s open spots, there are a few online marketing tactics you can use to attract new students and introduce them to the benefits of dance.
Social media marketing for dance studios is one way to promote your studio and get more people through your doors. Read on to learn how social media can help you attract more students and grow your dance studio business.
The power of social media marketing
Back in the day, social media was used to stay connected with family and friends and post life updates for your closest followers. Now, it’s become a place where people stay connected to businesses, events and other happenings in their communities.
Having an optimized and active social presence for your dance studio is a great way to attract new students while improving your studio’s local presence. How? Social proof.
What is social proof?
People tend to trust businesses that other people trust — that’s the phenomenon of social proof. Before someone purchases a product, visits a restaurant or decides to use a local service, they look for social proof. Social proof comes in many forms, but online reviews, testimonials and social media are the largest social proof indicators that show potential clients that your business is one that others have trusted.
If your dance studio isn’t active on social media, you’re missing out on the benefits that social proof can provide. Here are a few best practices and tips on how to use social media marketing to attract more students to your studio.
Optimize your profiles
First, you want to make sure you have optimized social profiles wherever your potential clients are hanging out online. Make sure you have a branded profile image, links to your website and accurate business details on all your social pages.
Post consistently
From there, you’ll want to post consistently to engage your audience and attract more followers. Some social post ideas include:
Show off your moves: Create a video tutorial that shows how to recreate your favorite dance move.
Highlight your staff: Share staff features that highlight your staff’s experience and personalities.
Promote upcoming courses: Promote upcoming dance courses, dance camps or dance series to let followers know what’s happening at your studio.
Promote events: Have an upcoming event, like a community event, free class or recital? Share event information on social media to get the word out and boost attendance.
Share testimonials: Re-sharing testimonials on your social channels provides important social proof for your followers and can help highlight what makes your studio unique.
Share photos and videos of your space: A first-time dancer or new student may be intimidated to walk through your doors for their first lesson. Share a video walk-through of your studio to introduce new students to your space, and give your followers an idea of what to expect when they visit your studio.
A social media post scheduler, like Marketing 360® Social, can be used to schedule posts in advance. That way, you can keep dancing while you’re growing your social presence.
Keep it social
While optimizing your profile and sharing high-quality content with your followers are important parts of building your social presence, you can’t overlook the importance of staying engaged with your followers. Follow new students, similar businesses and local figures, and make sure you comment on and like other posts that you find useful. Staying engaged helps make your studio feel more human, and can keep your studio top of mind.
Tap into social media marketing success with Marketing 360®
Ready to grow your dance studio with social media marketing? Marketing 360 offers social media tools and services you need to grow, along with the business tools you need to run your business. Learn more about our plans and pricing today!
Get Plans and Pricing Below
Get the know-how to get ahead
Get business, marketing and sales tips written by experienced industry practitioners. 100% free. Cancel anytime.