Why LinkedIn is More Valuable Than Ever
Though the Microsoft-owned social platform might not be the first place you’d think to market, it is proving to be an essential place to reach customers. But what caused the rise in LinkedIn’s users?
The COVID-19 pandemic (and the ongoing aftermath) has made finding jobs incredibly difficult for people around the world. People lost their jobs during the pandemic, people graduated without job prospects and many workers retired early due to health risks.
These big changes to the global workforce caused more people to turn to LinkedIn to make business connections and to try to find employment.
LinkedIn continues to report record numbers of users and user engagement. Currently, over 930 million people from across the world use the social media platform.
LinkedIn boasts its use with astounding statistics, such as:
- 6 people are hired every minute on LinkedIn
- 95 job applications are submitted through LinkedIn every second
- 61 million people currently use the platform to look for jobs each week
The social platform continues to add improvements to entice more users, such as ‘Services’ listings for freelance workers, the option to add profile videos and the ‘Career Pathfinder’ tool.
With millions of people using LinkedIn every day to post jobs, make business connections, share information and apply for jobs, marketing on the platform only makes more and more sense.
And LinkedIn isn’t just for the veterans of the workforce. Currently, people between the ages of 25 to 34 make up almost 60% of all the users on LinkedIn. People between the ages of 18 to 24 make up another 20% of the platform’s global users.
LinkedIn has quickly become one of the most important social networking platforms to market on in order to reach audiences in their late teens to late thirties.
With the Marketing 360 Social App, you can incorporate a link to your LinkedIn profile, create posts and monitor your performance, all from one place. Plus, we have a team of Social Media Managers who can help you make the most of your LinkedIn marketing strategy.
