What to Post on Social Media for Self Storage Centers
July 6, 2022
Social media may not be the most obvious marketing channel for self storage centers, but it’s actually a great way to reach new customers and grow your business.
Social media management can help your self storage center increase your reach, build trust, strengthen your community connections and so much more. Social media is also where people in your area spend the majority of their time online, which makes it a smart place to focus your marketing efforts.
However, in order to reap the rewards of social media management, you need an effective strategy and an active presence. That involves building a profile that stands out, engaging with people in your community and, of course, posting on your social media profiles consistently.
That last one can be easier said than done for self storage centers, because it can be tough to figure out what to post. After all, there are only so many pictures of empty storage units you can post before people get bored.
That’s why we’ve put together this list of social media post ideas for self storage centers. With these ideas, you’ll be able to keep your social media profile active and engaging, which will help you attract new customers and grow your business.
Social media post ideas for self storage centers
#1. Share photos and videos of your self storage units
Empty self storage units may not be the most exciting thing in the world, but they are what you’re selling. So, it makes sense to post photos and videos of your units on social media. Just make sure that photos and videos of your units aren’t all you post!
You can use these posts to show off your facility, highlight different unit sizes and features and even give people a tour of your self storage units. Just make sure that your photos and videos are high quality and offer a good look at your self storage units.
#2. Post news and updates about your self storage center
If you’ve made any changes or improvements to your self storage center, be sure to post about it on social media. This could include anything from a new self storage unit size to a new security feature.
You can also use this type of post to announce any special offers or deals that you’re running. This is a great way to attract new customers and get people interested in your self storage center.
#3. Share self storage tips
If you’re an expert on self storage, why not share your knowledge with your social media followers? You can use your posts to offer self storage tips, advice and even tutorials.
For example, you could post a self storage packing guide or a how-to on choosing the right self storage unit size. These types of posts will not only help your followers, but they’ll also show that you’re an expert in your field.
#4. Share interesting self storage facts
People love trivia and facts, so why not share some interesting self storage facts on your social media profile? You can use these posts to teach your followers something new about self storage.
For example, did you know that the first self storage facility was opened in Wichita, Kansas in 1958? Or that the self storage industry is now worth over $38 billion?
These types of posts are a great way to show that you’re an expert on self storage and that you have a lot of interesting information to share.
#5. Post self storage industry news
Keep your followers up-to-date on the latest self storage industry news with social media posts. You can share news stories, blog posts and even press releases.
This is a great way to show that you’re keeping up with the latest self storage industry trends. It will also help you build trust with your followers by showing that you’re an authoritative source of self storage information.
#6. Showcase your employees
Your employees are the face of your self storage business, so why not showcase them on social media? You can use these posts to introduce your employees, highlight their self storage expertise and even share some fun facts about them.
These posts will help humanize your self storage business and make it more relatable to your followers. They’re also a great way to show off your company culture.
#7. Share customer testimonials and reviews
Customer testimonials and reviews are a great way to show potential self storage customers that you’re a reputable and trustworthy business. So, be sure to share them on social media!
You can post these testimonials and reviews on your social media profile, in your blog or even on your website. Just make sure that you have permission from the customer before you share their testimonial or review.
#8. Offer self storage discounts and coupons
Everyone loves a good deal, so why not offer self storage discounts and coupons on social media? You can use these posts to attract new customers and get people interested in your self storage center.
Just make sure that you clearly state the terms and conditions of the discount or coupon. This will help you avoid any confusion or misunderstanding down the road.
#9. Host a self storage giveaway or contest
Self storage giveaways and contests are a great way to drive traffic to your social media profile and website. They’re also a great way to attract new self storage customers.
Giveaways could include free days or a discounted rate for a certain number of days for a self storage unit, moving supplies or anything else.
When hosting a self storage giveaway or contest, be sure to clearly state the rules and guidelines. This will help you avoid any confusion or misunderstanding from your social media followers.
#10. Answer frequently asked questions
Do you get a lot of questions about self storage from your leads, customers or social media followers? If so, why not answer them in a social media post?
You can use these posts to clear up any misconceptions about self storage or to simply educate your followers on the self storage process.
Answering FAQs is a great way to show that you’re an expert on self storage and that you’re happy to help your followers with any self storage questions they may have.
#11. Debunk common myths about self storage
There are a lot of myths and misconceptions about self storage out there. So, why not use social media to debunk them?
For example, many people think that self storage is only for people who are moving. But, self storage can actually be used for a variety of reasons, such as storing seasonal items or holiday decorations.
By debunking common myths about self storage, you can show your social media followers that you’re an expert on the subject. You can also help clear up any misconceptions they may have about self storage.
#12. Post holiday greetings and messages
Sending holiday greetings and messages is a great way to connect with your social media followers and show them that you’re thinking of them. It’s also a great way to promote your self storage business during the slower winter months.
So, be sure to wish your social media followers a happy holiday and share any self storage discounts or specials you may be offering.
#13. Share your blog posts
Have you written a recent blog post for your self storage website? If so, be sure to share it on social media! Not only will this help drive traffic to your website, but it will also show your social media followers that you’re an expert on self storage.
If you don’t have a self storage blog, now is the perfect time to start one. You can use your blog to write about self storage tips, tricks and advice. You can also use it to share news and updates about your self storage business.
By sharing links to your blogs on social media, you’ll be able to generate more traffic to your blog and get more readers.
#14. Promote upcoming events
Are you hosting a self storage auction or open house? If so, be sure to let your social media followers know about it! You can use event announcements to drive traffic to your self storage center and attract new self storage customers.
Be sure to include all of the relevant event details in your announcement, such as the date, time, location and any self storage discounts that you’ll be offering.
Pro tip – Consider hosting a live social media event
Thanks to social media, your events don’t always have to take place in person anymore. They can happen right on your social media profile.
For example, you could host a self storage Q&A session or an Ask Me Anything (AMA) on social media. This would be a great way to connect with your social media followers and answer any self storage questions they may have.
You could also use live social media events to showcase your self storage center. For example, you could give your social media followers a tour of your self storage facility or show them how to use self storage for their specific needs.
Live social media events are a great way to connect with your social media followers and build relationships with them. So, be sure to consider hosting one for your self storage business.
#15. Use self storage infographics
People love infographics because they’re easy to understand and share. So, why not use them to promote your self storage business on social media?
You can use self storage infographics to educate your social media followers on the self storage process. You can also use them to answer common self storage questions or to debunk self storage myths.
#16. Collaborate with other businesses
One great way to promote your self storage business on social media is to collaborate with other businesses. For example, you could partner with a local moving company or home improvement store. Then, you could promote each other’s businesses on social media.
Not only will this help you reach a wider audience, but it will also help you build relationships with other businesses in your community.
#17. Reward your social media followers
Everyone loves getting free stuff. So, why not use self storage discounts and specials as a way to reward your social media followers?
For example, you could offer a free self storage unit for a month to one lucky social media follower. Or, you could offer a discount on self storage rentals for anyone who shares your social media post.
By offering self storage discounts and specials, you’ll be able to attract new self storage customers and keep your existing customers happy.
#18. Share user-generated content
User-generated content is exactly what it sounds like, content generated by social media users, more specifically your customers. This could be anything from a self storage tip from a customer to a photo of their self storage unit.
User-generated content is a great way to promote your self storage business on social media because it’s authentic, and it shows that your customers are happy with your self storage services.
Not only that, but user-generated content is also a great way to build social proof for your self storage business. When other people see that your customers are happy with your self storage services, they’re more likely to use your self storage facility.
Figuring out what to post is half the battle on social media, and we hope that these ideas will help you get it right. With the self storage industry being so competitive, it’s more important than ever to have a strong social media presence.
While social media may seem like a daunting task, we promise that it’s worth the effort. With a little bit of creativity and hard work, you can turn your social media profile into a self storage marketing machine.
With the Marketing 360® Social App, you can save time and stay consistent on social media by scheduling out your content ahead of time.
Get Plans and Pricing Below
Get the know-how to get ahead
Get business, marketing and sales tips written by experienced industry practitioners. 100% free. Cancel anytime.