What to Post on Social Media for Dentists
In this day and age, most people spend the majority of their time on social media, making it a great place to connect with new patients and build awareness in your dental practice.
But, establishing a strong social media presence for your dental practice is about more than just creating a Facebook business page or an Instagram account. In order to make an impact, you need to have an active presence, and an effective dentist marketing strategy.
Effective social media management is about being active
Creating an active social media presence means proactively engaging with your social media followers.
When someone comments on one of your posts, tags you in one of their posts or otherwise engages with your dental practice on social media, engage with them in return.
This helps to create a two-way conversation with your followers and makes them more likely to return to your dentist social media profiles in the future.
But, just as important as it is to keep the conversation going on social media, it’s equally important to post on your social media profiles regularly.
Save time with social media management software
For busy business owners, posting regularly can be a lot easier said than done, especially if you’re waiting for a free minute to come up in your schedule to post on your profile.
Social media management software can help you post regularly on social media, regardless of how busy your schedule gets.
By using social media management software, you can create social media posts in advance and schedule them to be published on your social media profiles automatically.
This way, even if you’re too busy to post on social media one day, your social media profiles will still be active and engaging.
But the best social media scheduling tool can only help you publish posts on social media. It can’t create your posts for you, and that’s where a lot of dentists get stuck when it comes to social media management.
Here are a few social posts ideas to help you get started:
What to post on social media for dentists – 25 social post ideas
#1. Dental tips
One social post idea that is always popular among dental patients is tips on how to take care of their teeth.
You can share tips on everything, from proper brushing techniques to which foods are good for dental health.
Not only will your social media followers appreciate the advice, but it also helps to position you and your dental practice as experts in the field.
#2. Practice news and updates
Your social media followers will also appreciate hearing about any news or updates from your dental practice.
Whether you’re hiring a new team member, changing your office hours or launching a new dental campaign, be sure to share the news on social media.
This helps to keep your social media followers in the loop and makes them feel like they’re a part of your dental practice.
#3. Before and after photos
Before and after photos are always a popular social post among dental patients.
Posting before and after photos of your patients is a great way to show off your work and help build trust with potential new patients.
Make sure to get permission from your patients before posting their photos on social media (but never use their name or any identifying information in the post), and be sure to credit your dental team in the caption.
#4. Dentist reviews and testimonials
Another social post idea that can help you attract new patients is dentist reviews and testimonials.
Share positive reviews and testimonials from your patients on social media to show potential new patients what others are saying about your dental practice.
Just be sure to get permission from your patients before sharing their reviews or testimonials on social media. And, make sure you are aware of potential HIPAA violations on social media.
#5. Debunked dental myths
One social post idea that is sure to get a lot of engagement is debunking myths about dental health.
This is your chance to set the record straight on common misconceptions about dental care.
Not only will this social post be informative for your followers, but it will also help to demonstrate your knowledge and expertise in the dental field.
#6. Your practice story
Your social media followers will also be interested in hearing your practice story.
Why did you become a dentist? What inspired you to start your own dental practice? Share your story on social media to give your followers a behind-the-scenes look at your dental practice.
This social post is also a great opportunity to share your practice’s mission and values.
#7. Awards and accomplishments
If your dental practice has won any awards or received any special recognition, be sure to share it on social media!
This social post is a great way to show off your achievements and help build trust with potential new patients.
Be sure to include relevant hashtags, photos and links in your social post so that your followers can learn more about your award-winning dental practice.
#8. Motivational posts
Everyone could use a little motivation from time to time, and your social media followers are no exception.
Share motivational posts on social media to help inspire your followers to take care of their dental health.
You can share quotes, photos, infographics, or even short videos on social media. Just be sure to keep your posts relevant to dental health.
#9. Videos
Videos are a must for any dentist using social media.
Not only do videos help to capture your followers’ attention, but they also offer a more in-depth look at your dental practice and the services you offer.
Be sure to keep your videos short and sweet, and make sure they’re relevant to dental health.
You can also use videos to introduce your dental team, show off your office environment, or demonstrate how to perform common dental procedures.
#10. Giveaways and exclusive offers
Giveaways are always a popular social media post among dental patients.
Posting about giveaways will help to drive traffic to your social media page and increase engagement among your followers.
Make sure to include all the details of your giveaway in your social post, including how to enter and what the prize is.
#11. Contests
Another social media post idea that is sure to get a lot of engagement is a contest.
You can use contests as an opportunity to promote your dental practice and attract new patients.
Just be sure to make the rules and requirements for your contest clear in your social post.
You can also use contests as an opportunity to collect patient feedback or generate new ideas for dental marketing campaigns.
#12. Team highlights
Your social media followers will also be interested in hearing about your dental team.
Share team highlights on social media to give your followers a behind-the-scenes look at your dental practice.
This social post is the perfect opportunity to show off your team’s personality and expertise.
Be sure to include photos, bios and contact information for your dental team in your social post.
#13. Industry updates
Dentists should also post industry updates on social media.
Share news stories, blog posts or infographics on social media to help keep your followers up-to-date on the latest dental trends and developments.
Industry updates show that you’re keeping up with the latest advancements in the dental field and that you’re invested in your patients’ dental health.
Plus, your social media followers will appreciate the valuable information and insights you share on social media.
#14. Funny posts
Humor is always a hit on social media, so why not add some funny posts to your social media strategy?
Just be sure that your funny posts are relevant to dental health and that they don’t offend anyone.
You can also use humor to show off your personality and create a more personal connection with your social media followers.
#15. Community events
Sharing community events is an effective way to connect with your social media followers in your area.
Share photos and updates from community events on social media to help promote your dental practice.
This social post is also a fantastic opportunity to build relationships with local businesses and organizations.
Make sure to include the date, time and location of the event in your social post.
#16. Promote local nonprofits
Do you support any local nonprofits? If so, promote them on social media!
This social post is a great way to give back to your community and show your social media followers that you care about more than just dental health.
Make sure to include information about the nonprofit, such as their mission statement and how people can get involved.
Promoting local nonprofits on social media also builds relationships with your community and helps make a difference in your neighborhood.
#17. Show off your work
Of course, you should also post about your dental work on social media!
This social post is a phenomenal opportunity to show off your skills and highlight the quality of your work.
Make sure to include photos and videos of your dental work in your social post.
Sharing your dental work on social media builds trust and credibility with your social media followers.
#18. Behind-the-scenes photos of your team
As mentioned earlier, social media followers love behind-the-scenes photos.
Posting photos of your dental team in action gives your social media followers a glimpse into your practice.
Be sure to include captions that provide context for the photo and let your social media followers know what’s going on.
Behind-the-scenes photos are a great way to show your social media followers that you’re passionate about dentistry and that you have a fun, friendly team.
#19. Infographics
Infographics are a great way to share valuable information with your social media followers.
Share infographics on social media that cover topics your followers want to know about, such as dental hygiene, oral health and the latest dental trends.
Posting infographics educates your social media followers about dentistry because it’s a format people respond to.
#20. Holiday posts
It’s no secret that social media is a great way to promote your business during the holidays.
Post about holiday specials, gift ideas and other seasonal promotions on social media.
Holiday social posts are also a great opportunity to show your social media followers that you’re invested in their dental health year-round.
#21. FAQs
Answering common questions about dentistry on social media is a great way to help your social media followers learn more about dental health.
Including FAQs in your social media strategy is an excellent way to provide valuable information to your social media followers.
Make sure to update your social post with new FAQs as they arise.
Posting FAQs will show your social media followers that you’re invested in their dental health and that you’re always there to help.
#22. Dental facts
Social media users love dental facts!
Share interesting dental facts on social media to help your social media followers learn more about oral health and make more informed decisions when it comes to their own oral health.
Make sure to keep your social media profiles up to date with new and interesting dental facts.
#23. Ask questions
Asking questions on social media is a great way to engage with your social media followers and get people talking about dental health.
Make sure to ask questions that will generate discussion among your social media followers.
Asking the right questions will help to get your social media users engaged in the conversation and thinking about their dental health.
#24. Surveys
Social media surveys are an awesome way to collect data from your social media followers.
Share surveys on social media that cover topics, like dental health, oral hygiene and the latest dental trends.
Make sure to post the results of your social media surveys on your social media profiles.
Sharing survey results shows your social media followers that you’re invested in their dental health and that you care about what they think.
#25. Dental health reminders
Social media is the perfect platform to send out gentle reminders to your followers to keep their dental health in check.
For example, remind your followers to replace their toothbrush (or toothbrush head) every few months or how to use the proper technique for brushing their teeth.
You can also use social media to remind your followers of the importance of flossing, scheduling regular dental check-ups and more.
Sending reminders is a wonderful way to help your social media followers keep their dental health top of mind.
The first step toward creating an active social media presence for your dental practice is posting regularly. I hope this blog will give you a few ideas to get you started!
Save time and post consistently no matter your schedule with the Marketing 360® Social app. And, maximize your impact on social media by working with your own dedicated Social Media Manager.
Social media management is just one of the many ways Marketing 360 can help you grow your dental practice. The Marketing 360 dentist marketing platform provides you with all the tools and talent you need in one place.
