What to Post on Social Media — Carpet Cleaning Edition
November 4, 2021
Social media has become a key channel in modern small business marketing, and that’s especially true for local businesses that rely on having a strong local presence.
But, having a Facebook page or a Google My Business page isn’t enough. To get the kind of local visibility you need on social media, you need to be active on social media.
Not every industry feels tailor-made for social media, and it can be difficult to figure out what to post. One such industry is carpet cleaning. After all, pet stains on a carpet aren’t exactly the most shareable content.
But with a little creativity, there are a lot of things you could post on social media. Here are just a few ideas to get you started.
10 social media post ideas for carpet cleaners
#1. A brief introduction
Put a face behind the name by using your social media timeline to introduce yourself to your customers. Share your story, and tell your followers why you do what you do, how you got into carpet cleaning and how you work to make the world a better place.
#2. Team highlights
Hiring a carpet cleaning company means inviting a stranger into your home. Familiarize your team with your community by sharing pictures and company bios.
Not only will highlighting your team help to introduce them to your customers, but it also helps you recognize and thank team members who do an exceptional job.
#3. Before and after photos
Like I said, most people don’t want to see carpet stains on their social media feeds. However, if you accompany a nasty stain with a picture of the carpet after the stain has been removed, it becomes proof of your work.
Share before and after pictures on your timeline to demonstrate the great work that you and your team do.
#4. Behind-the-scenes glimpses
In addition to posting before and after photos, share some photos of your team in action. People don’t just want to see the end result; they want to see how you did it.
Sharing behind-the-scenes videos or photos of your team in action can help you highlight your equipment or your green and pet-friendly carpet cleaning solutions.
#5. Tips and tricks
As a carpet cleaning expert, you know a thing or two about keeping carpet clean and removing stains that the rest of us don’t. Provide value to your social media followers by sharing expert tips and tricks that they can use at home.
#6. Reviews and testimonials
Social proof is a powerful form of content marketing, and there’s no better place to harness the power of social proof than on your social media timeline.
When you get five-star reviews or hear success stories from your happy customers, ask if you can share them on social media.
#7. Answers to common questions
Are the carpet cleaning chemicals you use safe for kids or pets? Can you get rid of tough stains, like red wine or blood? How often do you recommend carpet cleaning?
These are just a few examples of common questions your customers may have. Proactively answer them on your social media timeline.
#8. Debunked myths
Steam cleaning causes mildew. Too much vacuuming will end up damaging your carpet. You can safely use baking soda to deodorize stinky carpets. Having carpeting in your home is bad for people with allergies.
These are just a few of the many myths that persist about carpet cleaning. Educate your social media followers by debunking common carpet cleaning myths.
#9. Community news
Social media management is a fantastic way to connect with your community. But, in order to do that, you need to post about your community.
Post about community news, like upcoming events, local sports teams, nonprofits that are supporting causes you believe in, fundraisers and more.
#10. Business updates
Have you recently moved to a new location or expanded your service area? Have you adopted a new carpet cleaning method? Have you recently hired a new team member or promoted a favorite technician?
Keep your social media followers up to date about changes in your carpet cleaning business.
Save time and stay active on social media by scheduling out your social posts in advance with the Marketing 360® Social app. Preview your posts ahead of time, and manage multiple social profiles from one place. Get started!
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