Need More Facebook Reactions & Followers? Try a Giveaway
Okay, you’ve tried everything. Funny memes. Inspirational quotes. Baby pictures. Cat pictures. Saluting whatever national “day” it happens to be…
…national research administrator day?
…national math storytelling day?
…tune up what?
Who makes this stuff up? (I demand a free lobster dinner!)
Yeah. Your Facebook business posts are a desperate cry for attention. You tried dissing Trump one week and supporting him the next. Nada (At least somebody call out my hypocrisy…just give me a comment!).
If your unpopularity of Facebook is making you dangerously insecure, we have an idea for you.
Everybody loves a giveaway!
Case Study: Giveaway Draws Traffic From Instagram
In this first example, we have a client that has a strong Instagram following but was struggling to get people on Facebook.
So they announced a giveaway on Instagram, basically saying “Hey, we’ve got a sweet party going on over here too!”
Overall, actions increased on the page by 20%:
A shrewd move to gain more popularity on Facebook.
Case Study: Facebook Giveaway – Yes Please!
Another Marketing 360® social media management client had a Facebook page was about this lively…
Their followers consisted of the owner’s sister and her cat (Yes, she created a Facebook page for her cat. It happens).
Word was not getting out.
So, one of the first things we did was promote a post with a giveaway.
Everybody who reacted got their name on the list for the giveaway.
Their followers went from 2 to over 300 almost overnight. They got 63 likes and 53 shares.
In other words:
Joking aside, Facebook marketing is a bit like throwing a party – it’s a social event. You have to entice people and give them content they feel compelled to share with their friends. It’s not about you, it’s about the reaction you want to get from your audience.
Now that these businesses got all these reactions, they can create engagement audiences to keep their audience interested. Word gets out, and the party gets going.
So, it’s National Lobster Day…come on Red Lobster, you know what we want.
