How to Find Your Brand Voice

How to Find Your Brand Voice

Three simple ways to find and define your brand voice

Your brand voice is what makes you stand out from all of the other brands on the internet. It’s the distinct personality that your brand takes on while communicating with viewers.

Figuring out your brand voice is vital to keeping your image consistent and building the brand recognition you need to thrive in today’s social landscape! How do you figure out what your brand voice is or should be? Read on to learn how!

Identify your audience

By looking at your audience on social, you can see what demographics are following you and determine what brand voice they would respond to best. For example, if you’re a daycare that is speaking to parents of young children, you would want to sound more playful and warm than if you were an investment bank advertising to older professionals.

Tone vs. voice

Your brand voice is what you say, but your tone is how you say it. If you’re speaking to the media or posting on social media, you’re going to have a different tone than if you’re dealing with an upset customer. You should be able to go from speaking authoritatively to conversationally to empathetically (or any other combination of tone) with no problem if you have your tone of voice predetermined for each situation!

Choose three words

Once you’ve figured out your audience and tone, you can come up with three words that describe your brand voice overall. The idea behind choosing three words that describe your voice is that anybody should be able to look at those words, pick up their laptop and draft a decent post for your brand using them as a guideline. By choosing three simple words to describe your voice, you ensure consistency throughout your social media department and even communications throughout your whole company!

Examples:

A school might choose “playful,” “warm” and ”educational”
A law office might choose “professional,” “informative” and ”serious”
A bar might choose “relatable,” “conversational” and “fun”

Your brand voice should be consistent and recognizable if you want to stand out amongst the growing sea of brands on all social media platforms. Everybody tries to make social media work for them, but without a consistent brand voice, their efforts are bound to fall apart. Remember, brand voices can change! Don’t be afraid to tweak yours if it’s not working for you anymore.

Sources

Written by Rachel Thieman, Social Media Manager

Dentist Marketing, Social Media Management