Is it possible to add links to your Instagram posts? Why is it so important to add links to your Instagram posts anyway?

Incredible Instagram statistics:

• Instagram is estimated to have 1.4 billion users worldwide
• Instagram is the second most downloaded free app in the Apple store
• 200 million users check out at least one business profile each day
• Instagram is the fifth most visited site in the world

So, is it possible to add links to your Instagram posts?

One of the most requested features currently missing from Instagram is the ability to add links to an Instagram post or share links in captions. However, there are ways to bypass this problem so that you can add the links that would be important to your audience and, therefore, your brand.

1. The simplest way to add a link to your Instagram is to display it on your bio.
2. You can use a link landing page service in your bio. These are personalized pages with a series of links for more linking options.
3. You could use a service that lets you style your links to look exactly like your Instagram page. This way your followers will leave your actual Instagram page, then land on another page that looks just like it, except with the key difference of being able to click the posts for links.
4. Share a link in Instagram Stories.
5. Add a swipe-up link to any IGTV video you create.
6. Pay for a Sponsored Instagram Post.
7. Add links in Instagram Direct Messages.

So why, exactly, is it so important to add links to your Instagram posts anyway?

You should be using every method available to you to drive users toward conversion! Link clicks are basically an aggregate total of all clicks on an ad from all time. They can provide you with metrics and can give you a good idea of the overall engagement of the content you are promoting.

Link clicks can give you better insight into the quality of your ad traffic, and provide a measure of the amount of traffic your content sends to your website. Tracking link metrics is crucial if you want to maximize your Instagram marketing efforts, and the starting point of an effective strategic approach.

Resources:

• https://www.oberlo.com/blog/instagram-stats-every-marketer-should-know
• https://www.makeuseof.com/tag/ways-add-links-instagram-posts/
• https://www.socialmediaexaminer.com/8-ways-to-share-links-instagram/

Written by Ashley Garcia, Social Media Content Manager

Ashley Garcia is a content creator, photographer, and marketing professional in Fort Collins, CO. She is the Co-Founder of @hungryhungry_hipsters on Instagram and a Social Media Content Manager at Madwire.