This tree and lawn care service wanted to communicate value and trust in a fast, effective way that would work well on mobile devices.  The influencer video created by Marketing 360® exceeded expectations.

When you do a search for tree and lawn care services in southern Wyoming, you’ll find Cedar Mountain Tree and Lawn Care.  If you’re on your phone, this is what you’ll see:

You can click to call.  Or fill out a quick form to get a quote.

Or, maybe, you want to know a little more about this company.  Feel them out, see if they’re trustworthy.

The video with play button hovers there, inviting you in.  So you play it.  Take a moment to watch this video:

There are a lot of contractor and home service videos out there, and most of them are amateurish.

This video, (which we call a “social influencer” video because of the way we break down the value proposition into informational parts that can be shared on social media and YouTube) is part sales pitch, part useful information, and part business overview.

The social influencer, in case you’re wondering, is a spokesperson and voice over specialist at Marketing 360®.  The truth is, not many small businesses have employees that can deliver this type of polished presentation.

This is an example of how you can use a video to – literally – say it all.  This is particularly valuable on mobile devices where people are happy to click one button and listen to a smooth, professional presentation that lays out exactly why they should choose the business.

Does it work?  Here’s their conversion data over the last 6 months:

An overall conversion rate of 13.30%, with 16.42% on organic and a whopping 22.33% on their paid ads.

Video is an effective, persuasive way to communicate information to online consumers, but it’s one that remains underused and poorly executed.

Do you want to come across as professional and trustworthy?  Do you want the case you make for your services to be rock solid?  Do you want to make sure mobile users aren’t just scrolling past your content?

Then create a social influencer video.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.