When a personalized art eCommerce store came to Marketing 360® in need of social media management, they already knew it worked.  They’d gotten a start on Facebook and could see their product line and business story was engaging for Facebook’s audience.

The problem was time.  With business picking up, they didn’t have the time to keep up with the best social media marketing strategies – and definitely didn’t have time to execute them.

Their move to Marketing 360® paid off big time.  Here’s a snapshot of the kind of growth they’re seeing:

Big numbers.  Here are the tactics that got them there.

 

New Product Announcements

Since this business deals in artwork, new product designs are a natural for posts.  By boosting the post, a shopping call to action that links to the product page can be added:

Every time they have a new product design, it gets added to their NewsFeed and boosted.  This content is interesting and shareable while still having an effective call to action.

 

One Shot Videos

With an array of gift ideas available, this business has a lot of opportunities to make suggestions related to specific events.

They make effective use of short, one shot videos that simply give the gist of the moment.

Here are the one-day results for one of their videos:

1424 engagements for $20.  Talk about a deal.

To further the message and build their SEO, they use our NLA® services to create optimized blogs for each topic and video.  These blogs develop the ideas in detail and offer more artistic and gift giving suggestions.

 

Testimonials and Reviews

Facebook is one of the best places to showcase positive reviews and testimonials, and this business does a great job of both.

First, they enabled Facebook reviews and encourage clients to leave comments.  With a 4.6 star rating, this is working well.

Then, the Marketing 360® social media management team takes the best testimonial comments and designs a post that also displays the artwork:

These testimonial posts get a lot of shares and are perfect because they spread positive word of mouth and display the product.

 

Non-Branded Posts

One mistake a lot of businesses make on Facebook is being too promotional.  They make every post about their brands and never share anything just for the sake of providing value to their audience.

This business uses a strategy of mixing in posts about topics like home decor and interior design that will of interest to their audience:

These posts also get a lot of shares and show they’re not just about promoting their brand.  But at the same time, the brand name is associated with the post, so likes and shares spread the brand to a new audience.

 

Inviting Likes to Follow the Page

Another nice trick that’s helped us move this company from 20k followers to 50k followers in under a year is to send a follow invite to everyone who reacts to any post.

It’s simple when you have an SMM team consistently managing your page.  When someone reacts to a post, their name shows.  You can then message them an invite to follow the page, which shows in their notifications:

Once someone follows the page, posts start appearing in News Feeds.  The engagement builds on itself, getting more reactions and shares which exposes the brand to more people.  Quality content ranks higher in News Feeds, ensuring content is visible to their audience.

 

Facebook Ads Management

Even with all this organic activity, this business realizes it also needs to run product ads to targeted audiences to maximize their reach.

They run dynamic carousel ads that show new product offers and pricing.  They also run ads that are just “like” campaigns to target new page followers.  This helps them reach new audiences to increase engagement and conversions.

 

The Totals

Simply put, Facebook marketing is gangbusters for this business.

Here are recent 30-day numbers for conversions from social referrals, totaling 1521 conversions:

And data from direct Social Targeting Ads® on Facebook, with 395 conversions:

And this doesn’t even include all the direct and branded search traffic that’s connected to their social media branding, which is an additional 1083 in conversions.

In total, 79.1% of their conversions come through social referrals and Social Targeting Ads®.   That’s what we call an effective marketing channel.

 

A Matter of Trust

So why is Facebook marketing so effective for this business?

For one, they have an offering that fits well with the “native language” of the platform.  Imagery, art, videos, interior design, crafts, and gift ideas are all content that Facebook users like to see in their News Feeds and share.   There is no substitute for speaking the user’s language.

The quality of the content is also vital.  Our SMM designers take the wonderful art this business creates and turn it into perfectly formatted social media content.

But a big reason this account works so well is that the business owners trust our SMM team to execute quality work – and they let them do it.

It’s common for business owners to hire a marketing agency because they don’t have time to execute their marketing tactics.  They want to hand off the work.

But then they can’t let go.  Instead of trusting professionals to execute the tactics, they insist on micromanaging everything, undermining the very reason they hired someone else to do the work.  This causes delays and inconsistencies that hurt the campaigns.

Ali, the Engagement Manager for this account, is clear about why this account works so well.

“They trust us to do great work and let us do it without having to approve every detail of every post.  This lets us work with an effective cadence and clear vision about how the content will engage our target audience.”

Facebook is probably the most dynamic marketing platform online.  The evolution of advertising tactics is stunning, even to a professional marketer working on it daily.

Hire Marketing 360’s SMM team to get professional social media content executed with the best tactics.

Then trust them to do the work.  You get busy running your business, like this personalized art company.  They’re so busy fulfilling orders they don’t have time to manage their social media marketing.

And that’s just the way they want it.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.