When it comes to landscaper marketing, building local brand awareness should be one of the top priorities. A local brand is the cornerstone of any successful landscaping business, and it is essential for landscapers to focus on increasing their visibility and presence in their local market.

The most effective way to increase brand awareness is to make sure that potential customers recognize your landscaping business. This can be done by using many different marketing strategies and channels, but one of the best is landscaping social media.

Building an active social media presence for your landscaping company is essential for increasing brand awareness. By creating content that is interesting, informative and engaging, you can quickly and easily reach potential customers in your local area.

While social media management may not lead to direct conversions right away, it can help to build trust and engage with customers who may be interested in your services in the future.

Local landscaping company drives brand awareness with social media management

One local landscaper learned just how powerful the right landscaping social media strategy can be when it comes to driving visibility and brand awareness.

Over the last 6 months, this landscaping company saw almost 200k impressions, 3k clicks and 300 conversions. And, while social media has yet driven any direct conversions, it has undoubtedly played a key role in their overall success.

By creating an active, consistent social media presence, they’ve managed to maximize their visibility and brand awareness on social media. Compared to the previous 90-day period, they saw a whopping 1,436% increase in impressions and a 1,305% increase in clicks and engagements.

How did they do it?

First, they created business pages on popular channels with their customer base — Facebook and Google Business Profile. Then, they optimized their profiles with professional images, detailed business information and more.

Second, they made it a point to post on both of their social media profiles on a regular basis. This keeps their profiles active and allows them to stay top of mind with their leads and customers.

In addition to text and image-based posts, they posted videos on their social media profiles. This helps them stand out in their followers’ feeds and tell a more memorable story to their audience.

Third, they built a strong reputation for their business by getting lots of five-star reviews. Not only does this help them stand out and get found on popular social media platforms, but it also helps them build trust with leads and customers.

Fourth, they engaged with leads and customers on social media by answering questions, replying to comments and responding to reviews. This helps them build long-lasting customer relationships and provide top-notch service.

Finally, they complemented their organic social media strategy with paid social media advertising. This helps them maximize their reach, target the right landscaping leads, and boost sales and conversions.

Conclusion

While social media management may not always drive direct conversions for landscapers and other local businesses, it can be a powerful tool for maximizing brand awareness and local visibility. The right landscaping social media strategy can help you get found, build a memorable brand and make valuable community connections.

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Account M28591
Screenshots taken on 2/7/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.