Starting and running a business takes an immense amount of strength and will put a lot on your plate. Most likely, one of your objectives will be starting and managing social media accounts for your business.

Starting social media accounts for a business can be very confusing. Oftentimes, business owners will start by posting their business posts on their personal social media accounts. We’re here to tell you that’s not a good idea!

Creating a few posts that go up on your personal accounts can be useful for building an initial community around your brand. However, after a few posts, it can become an issue.

It’s important to keep your personal and professional accounts separate. Here are a few reasons why!

4 reasons to keep your personal and business social media accounts separate

#1. It helps with maintaining professionalism

As previously mentioned, promotional social media posts to highlight your brand in the initial stages of launch can be very lucrative for building a following of friends and family. However, it is important to keep your account separate once you have established a business profile.

If accounts are not kept separate, your business will struggle to build credibility. Having an account strictly for business will maintain professionalism and credibility for your business!

#2. It’s easier to manage

Having an account strictly for your business will be much easier to manage. It will help establish a clear plan for your business’s social media presence.

Integrating a posting plan and using a variety of content will allow you to see what’s working and what’s not. On the other hand, having a separate personal account still gives you the freedom to post whatever you want whenever you want!

#3. It allows you to set expectations

When people follow your business account, they typically want to know what to expect from the profile. This ties back into having a schedule for posting.

With a posting schedule, your followers will know what days they should make sure to check your profile. In addition, your followers will know that you are running a professional account that connects and engages with its followers.

#4. It allows you to engage with the community

Engaging with your followers and the community is one of the most powerful ways to grow your brand on social media. As a business account, customers and followers will expect you to reply to comments, direct messages and tagged posts. Through positive engagement and the credibility of your profile, you will be able to give them exactly what they’re looking for.

To go one step further, as a business account, you can connect with other businesses and form relationships. This can be businesses in your industry or just businesses that post content you enjoy. The more you like, comment and reply as your business, the more likely your business is to stand out and grow on social media!

Conclusion

While posting about your business on your personal account is acceptable at times, keeping your personal and business accounts separate is very beneficial for your business. To build credibility and establish a community around your brand, it’s crucial to have an account strictly for your business. Finally, you set your account up for success with a posting plan and a strong brand voice!

Written by Spencer Smith, Social Media Content Manager

Spencer Smith has been working in the Social Media department at Madwire® for just over two months. In his current role as a Social Media Content Manager, he creates social media content for small businesses so they can continually grow their brand awareness and share valuable content with their community. He loves the influence that social media has on helping small businesses thrive.