Maintaining an active and engaging social media profile is the first step to building a community and making connections with your followers. Because of this, their interest in you will ultimately lead to sales. But, many may be asking, what exactly will help me create an engaging profile?

My answer to you is templates! Templates allow you to incorporate the same colors, fonts and tones that your brand is already associated with. Therefore, if people can connect with your overall branding, they’ll be able to also connect with your product or service. Here are just a few of the many reasons why templates are so important:

3 reasons to use branded social media templates

#1. Templates build consistency

Consistency across all platforms is very important if you’re looking to establish your overall social media presence. This even includes consistency with the types of products or services you have to offer, which can be displayed through this process.

Having branded templates can help save you time when it comes to matching your branding across multiple marketing profiles, such as your website, Facebook, Instagram or whatever platforms you prefer for your business! It keeps all of your pages organized and grabs the attention of anyone who may be new to your brand.

#2. Templates add variety to your social content

Templates can help you add variety to your content! Posting the same cadences, or types of content, every time can lose the attention of your followers fairly quickly. That’s why using a variety of templates for different posts will help you avoid posting the same types of content too close to each other! For example, tips, service or product highlights, fun facts, reviews, quotes and promotions are just a few of the many cadences you can incorporate into your templates.

Depending on the products or services your business has to offer, each cadence of a template set can be different! Be sure to check out our other article discussing the marketing funnel to learn which cadence is best for your business!

#3. Templates increase brand awareness

When we think of specific industries, certain brand names may come to mind fairly quickly. For example, when someone says sports apparel, the first brand that may come to mind is Nike. If your brand provides similar products or services when compared to others, then brand awareness is going to be the one thing that will give you a winning advantage against your competitors.

When people see consistent branding across all platforms, this gives them a sense of trust because all the information you’ve provided is the same and leaves little room for confusion. Aside from this, when people find a post that is interesting, this leads to more engagement when it comes to liking or sharing posts with friends and family. This ultimately puts your logo in the eyes of someone who’s interested in your business’s industry, and sometimes, the best kind of marketing for your business is word of mouth!

Though templates have numerous benefits, these three reasons are a great way to better understand the overall importance.

If you’re feeling unsure about where to start, be sure to check out Marketing 360® to learn about how our social media managers can help today! With a variety of tools and resources, we’ve got you covered!

About the author

As a 2020 CSU Business Marketing graduate, Kalyn started working for Madwire right after college. With a passion for helping small businesses grow, she enjoys her day-to-day tasks as a social media manager. Aside from a love for marketing, she enjoys outdoor activities, spending time with family and planning a wedding with her high school sweetheart!