The Tools You Need to Manage Your Hybrid Fitness Studio
The pandemic transformed our lives and routines, and the world needed to step up. Technology was and continues to be a saving grace for many small businesses during these challenging times. And according to market research, the booking mobile app and digital fitness markets are expected to increase at a compound annual growth rate of 14.6% and 30% until 2026.
Many fitness businesses have adopted a hybrid model — a combination of in-person and virtual services — making online booking and business management tools essential solutions. WellnessLiving’s all-in-one software is the ultimate platform for managing the unique needs of your business. Here we explore three ways to enhance your business with the right scheduling and hybrid software.
Schedule your services
Clients today appreciate being able to book your services outside of business hours. In fact, research shows 90% of clients rather book online, while 96% of businesses prefer online bookings so they can instantly accept payments and limit cancellations or no-shows. As a result, online scheduling simplifies the process for you and your clients and ensures higher revenues for your business.
WellnessLiving’s Achieve Client App lets clients and prospects conveniently access your schedule and book classes, sessions or appointments. Alternatively, the Reserve with Google feature lets clients book in-person or virtual services right from their web searches or Google Maps. Schedule and appointment widgets also allows clients to book services from your website or Facebook page.
Manage your memberships
In 2020, many fitness businesses went online with 70% of people working out with pre-recorded videos and 75% live streaming their workouts. Even as studios reopened, clients have been cautious about returning to in-person workouts and reluctant to commit to long-term contracts. But you can address your clients’ concerns with flexible memberships that give clients the freedom to access your services whenever they want.
Virtual memberships let clients enjoy a ‘live’ class from home. You can even set up and stream classes through WellnessLiving with their fully integrated live streaming service, FitLIVE.
On-demand memberships give clients access to your pre-recorded video library anytime. With WellnessLiving’s FitVID on Demand, you simply upload, store and organize your videos right in the platform.
All-in-one hybrid memberships allow clients the option to access your on-demand, live stream, outdoor and in-studio classes.
Control capacity
But what should you do to get clients to visit you in person? According to an Up Swell survey, 27% of people claimed they would only return to the gym if strict safety guidelines were followed. Leveraging technology can help you control capacity while implementing social distancing rules.
WellnessLiving’s BOOK-A-SPOT™ feature allows clients to reserve their equipment and their spot in your studio ahead of time, based on availability. When in-person or virtual classes are fully booked, wait lists then let clients hold off on booking until someone cancels and a spot becomes available.
Your hybrid business will thrive with custom tech tools
The pandemic has led small businesses everywhere to adapt. Customizable software tools are the best way to address the unique needs of any business.
You need a solution that helps manage capacity and memberships, while making it easier for clients to book your services. This is where WellnessLiving’s all-in-one platform comes in with their custom scheduling, booking, and virtual tools.
Interested in learning how WellnessLiving’s tools can help run and grow your business from anywhere? When you book a free demo with WellnessLiving you get 50% OFF the Professional Plan.
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