Small businesses faced many different challenges in 2020. Social distancing restricted business for most industries, and even businesses that have been able to keep operating almost normally have had to deal with economic uncertainty.

But, even with all of the challenges that came with operating during a global pandemic, small businesses using the Marketing 360® platform saw millions of customer conversions in 2020 — more than 5.4 million to be exact from both call tracking to form submissions.

Get more conversions in 2021 with Intelligence

Marketing 360 Intelligence offers a wide range of easy-to-use tools that help you gain insight into your small business’s performance, including the leads and sales inbox, which will help you easily track all of your leads and sales from one place.

How to make the most of the leads and sales inbox for your business:

See where your leads are coming from

There are a lot of different ways a lead might find your small business online. They may find your website in a Google search, see one of your ads or learn about your business on Facebook.

Knowing where your leads are coming from is critical, because it tells you which of your digital marketing channels are paying off the most. Equipped with this information, you can maximize your ROI by doubling down on your most valuable channels.

Furthermore, when you know where your leads are coming from, you’ll also know which channels are performing well as is, and which channels may need some fine-tuning.

Track the quality of your leads

Not every lead is made equal. Some leads have already done their homework and are ready to convert right away; whereas, other leads may be learning about your products or services for the first time and will need a lot more TLC.

Within the leads and sales inbox, you’ll be able to mark the quality of each lead with a simple thumbs up or thumbs down. This will give you the ability to see at a glance which channels are driving your best leads.

The quality of your leads tells you a lot about the quality of your lead sources. For example, if you’re getting a lot of poor-quality leads from your ads or content, it may be that your ads or content are misleading or not clear enough.

Fine-tune your lead-flow

In addition to letting you know exactly where your leads are coming from, the leads and sales inbox will also help you dial down on how your leads are converting. The three types of conversions you can track are web, call and other.

Keeping track of how your leads are converting will give you critical information that will help you turn more leads into customers.

For example, let’s say that many of your leads have converted by phone, but the number of deals you’re closing or orders you’re filling doesn’t quite line up with those conversions. In this case, the problem is not getting people to find you or call you, it means that something isn’t quite right with how you manage the phone calls.

You can even access call recordings for each lead, so you can listen back to failed lead calls, learn from your previous interactions and make more sales in the future.

Stay organized by including comments about each lead

Managing multiple leads at once can be time-consuming and complicated, and it becomes even more so when there are multiple people within your organization responsible for managing your leads.

How do you know when to call a specific lead? How do you know if someone else has already contacted the lead? By adding details and comments to each lead, you’ll be able to answer these questions and more quickly and easily.

Beside each lead in the leads and sales inbox, there’s a pencil that allows you to add your own comment to each lead. With this, you can make notes about upcoming contacts and previous contacts and more.

Add your leads to the CRM

The leads and sales inbox is a part of the Marketing 360 platform, which means that it integrates with all of the tools and software within the platform, including the small business CRM. With just a click of a button, you can add leads from the leads and sales inbox directly in the CRM, where they become contacts.

By adding your leads to the CRM, they become a part of your contacts, and you’ll have easy access to their data any time you need it.

Within the CRM, you’ll be able to add even more information about your leads. You can add future contact dates, assign the lead to an employee, add tags and color tags, include their contact information and birthday, add special notes and so much more.

The leads and sales inbox is just one of the many tools within the Intelligence app that will help you monitor your performance, drive conversions and maximize your ROI. It has everything you need to make more informed, data-driven decisions about your marketing budget and strategy.

Harness the power of Intelligence and the entire Marketing 360 platform for your small business in 2021. See our plans and pricing to get started.