How to Market to Your Existing Customers
January 25, 2023
Small businesses often overlook marketing to their existing customers because they think they already have their business. But, you should never take your existing customers for granted.
For one, there are many possible reasons they may choose to jump ship. These include poor customer service, lack of innovation or simply a better offer from a competitor. Winning a customer once isn’t a guarantee you’ll win them again.
Another reason you should never take your existing customers for granted is that they are incredibly valuable to your business. Loyal customers spend more on average than new customers. They’re also more likely to try new products and services, and spread the word about your business.
Finally, marketing to your existing customers is more cost-effective than trying to acquire new ones. You already have a relationship with them, so you don’t have to spend as much time and money trying to get them interested in your products and services.
Having an effective strategy for marketing to your existing customers can go a long way in helping your business to grow. Here are 10 tips for marketing to existing customers:
#1. Invest in CRM software
CRM (customer relationship management) software is a great way to keep track of customer interactions and better understand their needs. It also helps you to segment customers based on their past behaviors and target them with tailored messages.
Plus, you can use CRM software to ensure everyone in your business is on the same page. This will enable you to provide a consistent customer experience no matter who the customer is interacting with.
The Marketing 360® CRM app is a great option for small businesses. A customized dashboard allows you to manage your business your way, and you can use the Mobile App to manage your customers, contacts and payments on the go.
#2. Send out personalized emails
Sending personalized emails to your existing customers can be a great way to keep them engaged with your business. You can use emails to share special offers, highlight new products and services, and remind customers about their past purchases.
It’s also important to make sure your emails are mobile-friendly. Most people manage their inboxes on the go, so make sure the emails you send look great on both desktop and mobile devices.
For even better results, consider using an email automation platform, like the Marketing 360 Nurture app. Email marketing software makes it easy to create beautiful emails and track their performance.
#3. Reward loyalty
Creating a loyalty program is a great way to reward your customers for their repeat business. You can offer discounts or freebies for customers who make multiple purchases, or offer exclusive perks for VIP customers.
It’s also a good idea to make sure your loyalty program is easy to use. Make sure to make the sign-up process as simple as possible and provide customers with an easy way to keep track of their rewards.
The Marketing 360 Point of Sale app makes it easy to set up and manage a loyalty program for your business. It’s easy to use, and you can even set up rewards for your customers that can be used online or in-store.
#4. Build relationships on social media
Social media is a great way to build relationships with your existing customers. You can use it to engage with customers, answer their questions and share content that’s relevant to their interests.
You can also use social media to ask customers for feedback on your products and services. This is a great way to find out what your customers think, and it can help you make your business better.
Finally, consider running social media campaigns to reward your loyal customers. This could be in the form of discounts, giveaways or exclusive access to new products.
With the Marketing 360 Social app, small businesses can schedule social media posts to multiple profiles for the day, week or even month — all from one place. This makes managing an active social media presence easy.
#5. Leverage user-generated content
User-generated content (UGC) is content created by your customers that is posted on social media, blogs or other platforms. UGC is a great way to give your existing customers a platform to share their experiences with your business.
You can leverage UGC to show potential customers that your existing customers are happy with your products and services. You can also use UGC to show potential customers what they can expect when they become customers.
UGC includes customer reviews, video testimonials, social media mentions and more. It’s a powerful form of social proof that can help you grow relationships with existing customers — and attract new ones.
When you leverage UGC, make sure to give credit where it’s due. This will encourage customers to continue to create content and will help to strengthen your relationship with them.
#6. Host events
Hosting events is a great way to show your customers that you appreciate them. This could be in the form of a customer appreciation day, a special sale or a networking event.
Events are a great way to create a personal connection with your customers. They can also be used as an opportunity to introduce customers to new products or services.
Finally, events can be used as a way to gather valuable feedback. You can use them to ask customers questions and find out what they think of your business.
#7. Stay connected with text message marketing
Text message marketing is a great way to stay connected with your customers. You can use it to send them special offers, new product announcements and more.
The key to effective text message marketing is to make sure you are sending relevant messages. You want to make sure the messages you send are useful to your customers and not just a nuisance.
With the Marketing 360 Nurture app, you can easily create and send text messages to your customers. You can also monitor the performance of your text message marketing campaigns.
#8. Invest in targeted advertising
Targeted advertising is a great way to reach existing customers. You can use it to promote special offers, highlight new products or just remind customers that you’re still in business.
The key to effective targeted advertising is to make sure you’re targeting the right people. Make sure to use demographics, interests and past behaviors to ensure you’re reaching the right customers.
The Marketing 360 Ads app makes it easy to create targeted advertising campaigns across the most popular channels with your customer base, from Facebook to Google.
#9. Ask for (and listen to) feedback
Asking for feedback from your existing customers is a great way to show them you value their opinion. It’s also a great way to get ideas for improving your products and services.
Make sure to ask for feedback in a way that makes customers feel comfortable sharing their thoughts. You should also take the time to listen to their feedback and make changes where possible.
Reviews are a powerful form of customer feedback that can also help you build a strong online reputation for your business. With the Marketing 360 Reputation app, you can easily monitor and respond to customer reviews across multiple channels.
#10. Show your appreciation
Finally, don’t forget to show your customers that you appreciate them. This could be in the form of a thank you note, special offers or even a handwritten card.
Showing your appreciation to your customers will help to build loyalty and encourage them to keep coming back. It’s also a great way to remind customers that you care about them and their business.
No matter how you choose to show your appreciation, make sure you’re doing it in a way that’s meaningful to your customers. This will help to make sure they feel valued and appreciated.
Marketing to your existing customers is essential if you want to keep them loyal and grow your business. And, having the right tools on your side can really help.
Marketing 360 is an all-in-one small business marketing platform that has everything you need to market to existing customers effectively, as well as reach and nurture new leads and grow your business.
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