Don’t have a service or product that is typically impacted by the holidays?

Even if you don’t have a product or service that is typically impacted by the holiday season, there are still things you need to consider and prepare for. Check them out below, and let our team know how we can help.

How will your customers’ focus, schedules or needs change around the holidays?

• How can you add value during this time? Think outside the box.
• Don’t forget that Thanksgiving is a great excuse to send an email to all your customers thanking them for their business and loyalty to your brand! Update your customer email lists now and let our team help you with email design.
• Are your business hours changing at all for the holiday season? If so, don’t forget to update your website and online profiles when the time comes.

How will the holiday season impact your team, and how can you plan ahead?

• Do you have a vacation calendar that your team uses to ensure you’re not short-staffed on any particular day or week?
• Have you planned your company holiday or New Year’s party? Venues get booked out pretty far in advance around the Holidays. Make sure your team feels the love. Happy employees make happy customers.

How will other factors in Q4 (like shipping delays, changes in weather, etc.) affect you?

• Is there anything you need to stock up on or plan ahead for?

…And the elephant in the room that we’re all tired of thinking about, but should consider:

• If we experience additional state-mandated shutdowns or new mask mandates due to COVID variants or spikes during the holidays, how will that impact you? What plans do you need to have in place?

If you have questions or need help preparing for any of the above, reach out to our team. We’d love to help!

About the author

Rachel LaFollette has served on our executive team as our Chief Customer Officer since 2013. Prior to joining the Madwire® team, initially as our Marketing Director, she managed Marketing Communications for a Global Business Unit for several years at Hewlett-Packard. Rachel is passionate about serving others, living with purpose and gratitude and having a positive impact on both our customers and team. She believes that helping small businesses grow is one of the best things we can be doing to Make A Difference!