Do you love lists as much as we do? Download our Holiday Prep Checklist to ensure you’ve got all your bases covered for the upcoming holiday advertising season!

Things especially important for August and September are:

• Digital asset planning and creation (videos, banners, photography, email designs, etc.). These things take time to create and, therefore, need to be started as soon as possible.
• Increase your social media following to maximize the impact of Q4 posts and promos. The larger your following in Q4, the more individuals you’ll be reaching with your social content.
• Update all your online reviews so that potential customers researching your brand or products in Q4 can find recent and relevant reviews. Your online reputation may be the difference between someone choosing you over your competitors!
• Collect as many customer email addresses as possible to maximize the impact of Q4 emails.
• Build your SMS subscription base to increase your text message audience.

Reach out to our team today to start strategizing, if you haven’t already!

About the author

Rachel LaFollette has served on our executive team as our Chief Customer Officer since 2013. Prior to joining the Madwire® team, initially as our Marketing Director, she managed Marketing Communications for a Global Business Unit for several years at Hewlett-Packard. Rachel is passionate about serving others, living with purpose and gratitude and having a positive impact on both our customers and team. She believes that helping small businesses grow is one of the best things we can be doing to Make A Difference!