4 Reasons Why Lawyers Need Reputation Management Software
May 28, 2021
In the legal industry, a lawyer’s reputation is everything. Clients choose lawyers that they know will get results, so having a solid reputation, both online and offline, is important for a law firm’s success.
Reputation management software for law firms can help you build your client list, improve your online presence and set your firm up for continued growth.
See four reasons why every lawyer should have reputation management software.
#1 Reputation management builds your local presence
A solid online review profile can help your law firm gain more views on places like Google My Business, Yelp and Top Rated Local®. People use these websites to find the best businesses near them, and having a high review count, with lots of positive reviews, helps your business stand out above the rest.
Reputation management software like Marketing 360®’s Reputation app makes building your local presence easy by using automated review requests. Set up automatic review request emails or text messages to send to your clients, and see the benefits of having more local reviews.
#2 Reputation management lets you monitor your online reviews
While getting more reviews is critical for building your online reputation, monitoring online reviews may be just as important. Negative reviews happen, and when they do, you must be prepared.
Review monitoring software lets you monitor your reviews across your most important platforms, so when a negative review comes in, you can respond appropriately. Appropriately responding to negative reviews doesn’t just help resolve conflict and let you tell your side of the story – it can help improve your reputation. Your responses are visible to everyone, so those looking at your reviews will see that you care about your clients when you take the time to respond to reviews.
#3 Reputation management improves your reputation
As we mentioned in the first two points, getting more online reviews is one of the best ways to improve your reputation online.
But, there are more things you can do with your online reviews to improve your reputation. From featuring them on your website to promoting them on social media, reviews can be incorporated into other marketing campaigns to help you build your authority, and market your firm as one potential clients can trust. Taking your reviews further is a simple way of strengthening your online marketing strategy.
#4 Reputation management helps you attract more clients
In conclusion, reputation management software helps you attract more clients by building up your online reviews, promoting visibility on review websites and strengthening your online reputation. If your current review profile is lacking, reputation management software can help.