3 Ways Reputation Management Software Can Help Franchises Grow
May 26, 2021
Every franchise owner or franchisee wants to grow. Whether you’re a franchise owner that wants to increase your locations or a franchisee that wants more customers coming through your door, reputation management is an essential piece of the puzzle. See three ways reputation management software can help your franchise grow.
Improve your online reputation
When people search for goods and services online, they don’t just look at your company’s website. Review websites, such as Google My Business, Top Rated Local® and Yelp, are an important part of the buyer’s journey.
If your franchise doesn’t have many reviews (or if you have a low star rating) it can hurt your chances of turning online searchers into paying customers or clients.
Reputation management software, such as Marketing 360®’s Reputation app, lets you set up automated review requests via email and text, so you can capture more reviews for your business.
Another important task that reputation management software helps with is review monitoring. Keeping track of your reviews is important for any business, especially for franchises with multiple locations.
If you happen to receive a less-than-stellar review, it’s best to respond to it quickly. Searchers pay attention to negative reviews, so seeing that a company goes out of its way to respond to negative reviews can improve your reputation in the eyes of searchers.
Last but not least, paying attention to your online reviews and reputation can provide insights that make your business better.
Do all your reviews highlight one of your services? Promote that service in your other advertising campaigns.
Or, do all of your negative reviews have a similar theme or complaint? Use that feedback to take action. This may look like employee training, updating your services or re-thinking one of your menu options.
Grow your reputation with Marketing 360
Marketing 360’s Reputation app has everything you need to grow your online reputation. Learn more about our plans and pricing today.