Optimize Your Listings With Premium Business Information
Smart, effective marketing is about being wherever your potential customers are looking. And when someone is searching for a local business online, there are lots of places they might look.
Not only does your local business need to have a listing on all of the relevant local sites, directories and apps, but you also need a visible listing.
One way to make your website more visible is to fully optimize your listings, and new premium business information fields in the Marketing 360® listings management app — Listings — make optimizing your listings easier and faster than ever before.
Make your local listings more visible with premium business information
The Marketing 360 Listings app makes listings management quick and easy by syndicating your business information across more than 50 of the most popular local sites, directories and apps. Now, you can optimize your listings even more with new premium business information fields.
Here are just a few of the many new things you can add to your listings to help customers find your business and boost your visibility in local searches:
Additional directions
Sometimes, giving just your address isn’t enough to help someone actually find your business. Hard-to-find businesses can help guide their customers by giving additional directions, like the neighborhood or area of town they’re located in.
You can also give more specific information about your address, such as the floor that you’re located on and other key details.
Service area
Some businesses have wider service areas than others, and the area you serve may not always be the area that you’re located in. However, making your business visible in areas you don’t have a physical location is a common challenge many local businesses face.
With the new Service Area field, you can add all of the locations you serve, even if you don’t have a physical location there. Best of all, locations aren’t limited. You can add as many as you need to.
Payment options
There’s nothing more frustrating than showing up somewhere with your debit card in your wallet, only to realize that they only accept cash. Provide a better customer experience by ensuring that your customers know what to expect.
With the Payment Options field, you can now select the payment methods you accept, so that your customers will be prepared and won’t have any surprises that can tarnish their experience with your business.
Brand video
If a picture is worth 1,000 words, a video is worth 1.8 million (at least according to Dr. James McQuivey of Forrester Research). Harness the power of video on your local listings by including a link to your brand video.
Featuring a brand video is one of the best ways to make your local listings stand out from the crowd, and you can now add a link to your brand video on YouTube to all of your listings at once with the YouTube URL field.
Featured message
Communicate important information to your customers and leads by adding a featured message to your listings. The Featured Message field is the perfect place to add COVID updates and other information your customers need to be aware of.
Sometimes one or two lines isn’t enough. In addition to including a message, add a link that users can click on to learn more and get more information.
Specialties
Does your business have any specific areas of focus or specialties? This is exactly the kind of information that can help to set you apart from your competitors, and you can now highlight your specialties on your listings.
For example, if you have a hair salon that specializes in color or that only uses organic styling products, including that on your listings can help to separate you from the crowd.
Associations
People need a reason to choose your business over the many others out there that could meet their needs. Give them a reason to choose you and build trust by adding information about any certifications you have.
Reservations and orders
If you make the right first impression with your listings, there’s always a chance that some users will be ready to make a reservation or place an online order right away.
Make it easy for users to convert by adding links where users can make reservations and/or complete online orders.
Apps
Do you have an app your customers can use to shop or schedule services? Get more app downloads by adding a link that users can follow to download your app, whether it’s on the Google Play app store or the Apple app store.
The more details you can include in your local listings, the more visible your business will be in a search, and optimizing your local listings with key details will help the right leads find you.
With syndicated content from Marketing 360 Listings and new premium business information fields, you can optimize all of your local listings for increased visibility in minutes.
